Playing to Win
Recover… Reinvent… Reignite
Simon Sinek talks about playing an infinite game, which means that companies need to keep reinventing themselves to stay relevant, such that they can be passed on from generation to generation.
This is a long-term strategy.
This is exactly what Toly has been doing with our vision of creating a global beauty product development platform.
But for 2021, as a company we need to “play to win, as opposed to playing not to lose or just playing to stay in the game.”
The world has been hit, our industry has been hit, and many companies are just trying to survive.
By focusing on survival, they are rationalising their business, they are making redundancies, they are cutting costs, but they are not focusing on innovation and the future.
Toly is different. Yes, we have lost sales in 2020, but we have continued to invest in our people, in our capabilities, and in creativity.
So let us talk about the next three important words: Recover, Reinvent, and Reignite.
There is still plenty of business available for us, but we must all focus on winning.
This will help us recover faster than our competitors and build a strong platform for future growth and success.
COVID-19 has changed the world, and in some cases there will be no going back.
In the middle of the crisis I said that for Toly: “Life is not about waiting for the storm to pass, but instead it is about learning how to dance in the rain.”
This is all about reinvention.
How can we connect differently with our customers, with a stronger digital strategy and stronger value proposition, and
How can we focus on offering creative solutions that disrupt the market.
We need to set the market on fire and reignite our passion for this business, to always be one step ahead.
Revolutionizing the Beauty Industry: Toly's 360-Degree Sustainable Beauty Development Platform
In this post, we will delve into the concept of Toly as a 360 Degree Beauty Development Platform which includes the comprehensive services offered by Toly, and the remarkable benefits that cosmetics, and makeup brands can reap by collaborating with us. As we embark on this transformative journey, we place great emphasis on sustainability, eco-friendliness, and ethical practices in packaging and product development.
The Power of Constant Transformation
As a company, Toly believes that constant transformation is the key to achieving sustained growth and success in the ever-changing beauty industry. Our journey towards becoming a leading global packaging solutions provider has been characterized by our commitment to transformation.
Toly Goes Green with Elle’s Green Beauty Stars
Our paperfoam godet holder is a revolutionary packaging solution that is both eco-friendly and unique. The biodegradable material is 100% home-compostable and recyclable along with paper. The unique molding process also allows us to create forms and shapes that are not possible with conventional card manufacturing. Additionally, the godet holder design allows the consumer to easily refill the pack by pushing out the godet from a hole in the bottom of the holder.
Toly's Paperfoam Godet Holder finalist for MakeUp LA Packaging Innovation Award
Our Paperfoam Godet Holder has been selected as a finalist in the packaging innovation category in the MakeUp in LA awards! Our innovative product was shortlisted by the jury members along with 23 finalists after a thorough examination of more than 120 submissions.
French and Spanish youth inspired to Think Different in a visit at TOLY’s Head Offices
A group of academic youths, undergoing a Master’s Degree in International Commerce at the Université de Cergy Pontoise in Paris, was yesterday welcomed by TOLY CEO & Chairman Mr. Andy Gatesy and Chief Marketing Officer Ms. Dorien Bianco for a tour of the Head Offices to attain insight on the way the organisation conducts its business worldwide.
A Positive Mindset
With people still working from home, there has been a fundamental shift in the way that we work. There is a new energy around people, a new understanding, and a new sense of empathy. The world has realised that whether we are in Asia, Europe, or North America, we are all in this together.
Toly's Strategic Evolution
Change is the only constant, and our Corporate logo is no exception. For Toly, we chose to keep elements of our original logo and built on to it, to mirror Toly’s success story over the last 50 years. This is why this year; we have officially changed our logo from Toly – Passionate About Packaging to include Building On Beauty.
- Milene Ganado
- Company News
- Created 27 Apr 2021
- Modified 19 Jul 2021
- Hits 1058