Toly is Different and we are 'Playing to Win'.

  • Toly


Playing to Win 
Recover… Reinvent… Reignite 
 
Simon Sinek talks about playing an infinite game, which means that companies need to keep reinventing themselves to stay relevant, such that they can be passed on from generation to generation. 
This is a long-term strategy. 
This is exactly what Toly has been doing with our vision of creating a global beauty product development platform. 
But for 2021, as a company we need to “play to win, as opposed to playing not to lose or just playing to stay in the game.” 
 
The world has been hit, our industry has been hit, and many companies are just trying to survive. 
By focusing on survival, they are rationalising their business, they are making redundancies, they are cutting costs, but they are not focusing on innovation and the future.  
 
Toly is different. Yes, we have lost sales in 2020, but we have continued to invest in our people, in our capabilities, and in creativity.  

So let us talk about the next three important words: Recover, Reinvent, and Reignite.  
 
1. Recover  
There is still plenty of business available for us, but we must all focus on winning.  
This will help us recover faster than our competitors and build a strong platform for future growth and success.  
 
2. Reinvent  
COVID-19 has changed the world, and in some cases there will be no going back.  
In the middle of the crisis I said that for Toly:  “Life is not about waiting for the storm to pass, but instead it is about learning how to dance in the rain.”  
 
This is all about reinvention.  
How can we connect differently with our customers, with a stronger digital strategy and stronger value proposition, and
How can we focus on offering creative solutions that disrupt the market.  
 
And finally,  
 
3. Reignite  
We need to set the market on fire and reignite our passion for this business, to always be one step ahead.  

See also

Toly Products and CVA Silicone have signed an exclusive alliance to disrupt the beauty applicator world. Both company's have decided to partner in developing amazing new application systems to bring value to both brands and their consumers. The two companies will co-develop highly innovative applicators, with a specific focus on silicon, which will be manufactured by CVA Silicone and sold by Toly Products. This strategic and exclusive agreement was fostered by complementary strengths and know-how as well as strong common values.

Toly, a world leading supplier of packaging solutions for the cosmetics, fragrance, skincare and other market niches, has just struck a partnership with Coradin for the creation of premium, eco-friendly dispensing packaging. The Toly Group has its own manufacturing plants in Malta, China and South Korea, as well as a number of exciting trading relationships and is known for the company’s high quality, technical excellence, strong focus upon innovation and network of sales/trading offices across the globe.

  • Milene Ganado
  • Product Info
  • English
  • Created 27 Apr 2021
  • Modified 27 Apr 2021
  • Hits 137