Half You, Half Magic, All Compostable: Compostable Cosmetic Packaging

  • Toly

The future of godets is upon us, with HALF MAGIC launching their dreamy collection of sumptuously pigmented eyeshadows, tucked away in pocket-sized compostable compacts.

The eyeshadow

HALF MAGICs' individually sold velvety eyeshadows give the end-user complete artistic freedom allowing the consumer to mix and match to curate their dream palette. However, the lifecycle of the godets doesn't stop there...

The compact

These exceptionally unique eyeshadows are encased in equally extraordinary biobased packaging. HALF MAGIC, via their collaboration with Toly – the representative for PaperFoam®– is the first to launch on the market with this completely home compostable or paper recyclable technology, giving these godets another life!

The energy-efficient and low-carbon manufacturing provided by solar, and wind-powered manufacturing plants generates a material that reduces up to 90% carbon emissions. The biodegradable packaging consists of a four-ingredient mixture based on potato starch, natural fibers, water and a pre-mix, which forms a thick paste. The top-secret concoction is then injected into a hard aluminum tool and baked at roughly 400 °F (204 °C).

After the PaperFoam® material serves its purpose, it is left to decompose naturally in a matter of four to ten weeks, with no harmful leftovers. The material is 60% lighter compared to the weight of regular product packaging, making PaperFoam’s® certified sustainable packaging a responsible and eco-friendly solution for both manufacturers and consumers.

HALF MAGIC is not only leading the way in inspiring unique makeup creativity but is also paving the way for widespread use of packaging materials that leave no trace behind.

See also

Precision and Flexibility With The Petal Smooth Applicator From Toly's Nomadic Collection

The Petal Smooth Applicator – Designed for the modern nomads, this applicator redefines precision and flexibility in your beauty routine. It features a flexible fin for perfect and even layering, as well as a strengthening core for controlled flexibility, guaranteeing precise, even, and effortless application with a single swipe. This versatile Applicator is adaptable to any formulations for your lips, eyes, or face, and is available in an wide range of Toly packs.

Toly and SK Chemical's ECOTRIA®

The Toly Group and SK Chemicals, market leaders in the areas of beauty packaging and speciality materials respectively, are partnering to bring more sustainable cosmetic packaging to the market. ECOZEN® Claro is a semi-crystalline speciality PET grade, that offers a combination of great clarity and chemical resistance. ECOZEN® Claro is a material that can be recycled in the PET recycling stream. ECOTRIA® CLARO-CR is a speciality PET that is also fully compatible with PET recycling stream and that in addition contains 50% chemically recycled contents.

  • Abigail Mackay
  • Product Info
  • English
  • Created 30 Dec 2022
  • Modified 12 Jan 2023
  • Hits 1246