There are tons of beauty products on the market that can be packaged with stick packaging applications, including blush, highlighter, touch-ups, antiperspirant creams, sunscreen, and more. As sustainability and personalization continue to dominate consumer preferences in 2025, we're also continuing to innovate in stick packaging in order to appeal to brands looking to solve beauty problems with stick packaging.
Customizing empty sticks to provide reusable, personalized solutions for eco-conscious consumers is how this packaging trend will evolve in 2025. Here are our top tips for brands looking to capitalize on this trend:
Embrace eco-friendly materials
The use of eco-friendly materials is no longer simply a trend, but a standard expected by consumers. Particularly in the production of empty deodorant sticks, brands can meet consumer demand for eco-friendly materials by choosing materials that are biodegradable, recyclable or refillable. For material selection, bamboo, aluminum and recycled plastics are ideal. Bamboo is a popular choice for eco-friendly packaging because it is fast-growing and renewable; aluminum is not only recyclable and has a good texture, but also adds a high-end feel to the product; and recycled plastic is an effective way to reduce plastic waste.
For example, the well-known brand Lush Cosmetics has used recycled plastics and biodegradable materials extensively in its packaging, successfully attracting a large number of environmentally conscious consumers. By conveying the concept of environmental protection, the brand has not only won market reputation, but also established a positive corporate image among consumers.
Offer customized designs
Modern consumers are increasingly focusing on the personalization and uniqueness of products, which has prompted brands to introduce more customization options. Brands can offer consumers a customized service that allows them to choose the color and pattern of the deodorant stick's appearance, and even add personalized engravings (e.g., a name, a special date, or a symbolic pattern). This personalization not only enhances consumers' sense of engagement and belonging, but also strengthens their loyalty to the brand.
Develop refillable packaging
As consumers become more environmentally conscious, there is a growing demand to reduce packaging waste. Refillable deodorant stick systems are increasingly becoming the focus of brand innovation. Brands can design empty deodorant sticks that are compatible with refills or replacements, allowing consumers to purchase refills for continued use after the initial purchase. This design not only significantly reduces the use of disposable packaging, but also brings higher customer stickiness to the brand.
Additionally, launching a subscription-based refill service has been a very successful business model. By providing consumers with refills on a regular basis, brands can realize a stable revenue stream and help consumers save shopping time, further enhancing the user experience.
Leverage collaborations and limited editions
Collaborate with artists, influencers or other brands to create limited editions of empty deodorant sticks. These exclusive releases can create a buzz and attract new customers. Limited editions also create a sense of urgency, encouraging people to make faster purchasing decisions.
Conclusion
Customizing empty deodorant sticks is more than just a trend; it reflects the growing demand for sustainable, personalized and innovative products. By using eco-friendly materials, offering customizable designs, developing refillable systems, incorporating smart technology, and leveraging partnerships, brands can position themselves as leaders in the evolving personal care industry.
Stay ahead of the curve by turning empty sticks into creative and sustainable canvases in 2025!
This post is recommended for beauty brands looking to innovate and connect with their audience in a meaningful way. If you are interested in topfeelpack's stick packs (OEM & ODM) and would like to work with us, please contact us!
Pictured: DB01 Round Twist Up Stick