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TricorBraun's engaging packaging for Prestone’s New Stop Leak products allows consumers to view the elements

  • TricorBraun
North America, USA, Home Care, Automotive, Lubricants, Fluids, Primary Packaging, Bottles, Bottles - Preform, Dispensing Closures, Closure Components, Seals, Gaskets, Plastic - Acrylic, Formulations, Product Development Services, Package Design

Prestone® Products Corporation’s new advanced, patent-pending Triple Seal Protection™ Stop Leak family of products help eliminate expensive consumer auto repairs to radiators, head gaskets and engine blocks. While each product is a slightly different formulation, intended to address different challenges, the consumer uses each in a similar manner.

To effectively deliver the value and ease-of-use of this complex product and simplify the consumer experience, TricorBraun partnered with Prestone to develop a functional, transparent, three-compartment intuitive package design. This design allows the consumer to clearly see all of the elements of the product and engage with the product in a way that provides a more positive user experience.

The product’s three active ingredients are beads and two liquid chemicals. The packaging brief called for a unified design that communicated to the consumer an “all-in-one system” while also providing storage for each of the ingredients in separate dosing chambers. First, the consumer adds the effervescent beads found in thetop dosing chamber. Second, the consumer easily and simultaneously pours the two separated liquid components from the inner preform tube and exterior bottle into the designated problem area. The resulting mixture seeks and finds the location of the leak and creates a web of fibers that bind to the metal around the leak while an acrylic polymer hardens and secures the seal.

“This product is completely different from most traditional stop leak solutions, which are pre-mixed and packaged in opaque bottles,” says Thomas Kalagher, Marketing Product Manager, Prestone Performance Chemicals. “What we have seen with comparable products in other industries is the more that consumers interact with a product, the more confidence they have that it will work.”

In spite of the fact that the Triple Seal Protection’s three ingredients must be stored separately, Prestone wanted them packaged as one convenient, transparent unit to enhance the consumer’s engagement with the new product. “We knew from the beginning how we wanted the packaging to look and work,” adds Kalagher; “but we needed TricorBraun’s design expertise to help us make the package manufacturable.”

According to TricorBraun VP of Engineering & Technical Services, Jon-Paul Genest, “Prestone approached us with a complex and unproven design and what seemed like an impossible launch date. Our project management team responded with an actionable and manageable timeline and clearly defined deliverables. We maintained close collaboration and managed expectations throughout the process. From there, we engaged with one of our trusted development partners, Currier. Optimizing our path to success was critical every step of the way.”

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  • Brand Launch
  • English
  • Modified 23 May 2016
  • Hits 1990