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Protect, Promote, Preserve: Trivium Packaging’s Whitepaper Presents Metal Cans as the Optimal Packaging Choice

  • Trivium
Eating, Drinking, Food, Primary Packaging, Jars, Pots, Jars - Metal, Metal Tins, Caps, Lids, Caps - Metal, Lids - Metal, Food Cans, Metal, Metal - Aluminium, Recycling

In a recently released whitepaper, Trivium Packaging, a global leader in sustainable metal packaging, sheds new light on the modern advancements in the canning of food products. The report findings show that metal cans help to lock in food’s nutritional value while simultaneously reducing food waste. They are also circular by nature, being made from infinitely recyclable material.

The report, titled Protect, Promote, Preserve”, defines the modern food can as the optimal food packaging choice, demonstrating its intrinsic advantages as it relates to delivering robust product protection, promotional opportunities for brand owners, and superior recyclability.

By canning products, companies can experience three core benefits that help drive business success within the packaging industry, while protecting the world around us:


  • Metal canning allows for the safeguarding of contents from external elements and shocks during storage and transportation
  • Rapid canning of food preserves nutritional content and reduces vitamin loss, enhancing the end product for the consumer
    • For instance, canned tomatoes hold up to four times the amount of lycopene as found in freshly prepared tomatoes
  • Canned food enjoys exceptionally long shelf lives, typically ranging between 1 to 5 years


  • Canning serves as a platform for brand differentiation and consumer messaging, enabling a company to separate itself from its competitors
  • Market research shows that consumers associate metal packaging with a “premium” look relative to other substrates
  • Direct, full-body printing of cans eliminates the need for labels, retains the can’s recyclability, and offers a 360-degree canvas on which a brand can display graphics and key product information


  • With an estimated one-third of the world’s food production being lost or wasted each year, metal cans are natural allies in the global fight against food waste:
    • Canned food allows for year-round availability
    • By requiring no refrigeration, canning is among the most cost-effective and environmentally responsible ways to get food safely to where it is needed
    • The versatility of metal allows cans to be sized to suit a broad range of portions, including family, single-serve, and on-the-go; matching consumers’ preferences and reducing the amount of food that goes to waste
  • Today, up to 80% of all metals ever produced are still available or in use due to the material’s ability to not degrade, reinforcing the sustainable nature of metal cans when combined with its leading 70% recyclability rate

Jenny Wassenaar, VP of Sustainability at Trivium Packaging said:

“The advantages of strategic, sustainable packaging are wide-ranging, and the findings within the whitepaper reinforce our mission here at Trivium. Whether a business’ packaging goal is environmental in nature, bottom line-focused, or a combination of the two, metal canning is not only beneficial to business and the world around us – it is more frequently being demanded by the consumer.”

Trivium’s 2021 Buying Green report shows that up to 52% of consumers look for information on the recyclability of the packaging products they buy and that 73% are willing to pay a premium for products that come in more sustainable packaging.

To download and read the comprehensive, full-length findings, view the Protect, Promote, Preserve whitepaper.

Trivium Packaging is a global supplier of infinitely recyclable, metal packaging for the world’s leading brands. Trivium has more than 60 locations worldwide.

Contact Trivium today to learn how to launch a sustainable product line in metal packaging. 

See also

Trivium Packaging signs United Nations Global Compact Initiative to support sustainable development goals

Trivium Packaging has committed to the United Nations Global Compact Initiative, the largest corporate responsibility initiative in the world for the development, implementation, and disclosure of responsible corporate policies and practices. By signing onto the initiative, Trivium Packaging is formally aligning its corporate value system with the Ten Principles of the UNGC and its four key themes on human rights, labor, environment, and anti-corruption.

  • Company News
  • English
  • Modified 14 Oct 2021
  • Hits 237