The last leaves to fall are bronze, glowing with a warmth and intensity we won’t see for a while as winter’s whites and greys settle in. At Viva, we translate that same richness into primary packaging. Our in-house, award-winning decoration brings nature-inspired colors and precise detail to every piece, helping brands stand out on shelf.
Viva as a company has built its reputation on turning tubes into fully branded, high-impact canvases, thanks to one of the most versatile decoration portfolios in the industry. At the core of our system is in-mold labeling (IML): a process that fuses artwork directly into the tube wall during molding. This creates seamless, 360-degree graphics with photo-quality detail, exceptional durability, and resistance to scuffing or fading. Because the label becomes part of the tube structure, brands can achieve complex visuals, metallic effects, and bold color without compromising recyclability.
Beyond IML, we offer an expanded range of finishing techniques to fine-tune the look and feel of a product. Silkscreen, flexo, and offset printing support precise spot colors and layered artwork. Hot stamping and cold foil add true metallic shine for logos and accents, while water-transfer decoration enables intricate patterns and continuous designs across curved surfaces. For brands seeking a more tactile experience, tubes can be finished with matte, gloss, or soft-touch varnishes, each altering sensory perception and elevating shelf presence.
Additional options such as vacuum-metallized components, shaped tubes, clear windows, and coordinated cap finishes give designers even greater creative control. Together, these capabilities make Viva tubes a standout choice for brands aiming to combine high-impact design, durability, and strong sustainability credentials in a single package.
If you’re planning your next packaging project, let’s connect—we’d love to help make it unforgettable.