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Viva IML Tube: Cutting edge innovation for top tier brands

  • Viva IML Tubes
North America, Europe, Asia, Beauty, Primary Packaging, Active, Smart Packaging, Plastic

Viva has proudly launched IML Tubes for the John Frieda haircare product series. Through the use of in-mold label printing, the product look has enhanced dramatically and increased shelf impact at retail outlets.

Viva Healthcare Packaging is a leading manufacturer of injection-molded tubes with ISO and BRC certified operations in Canada, Hong Kong and Poland. Viva's Injection-Molded Tube offers superior printing and full coverage graphic quality by utilizing state-of-the-art in-mold labeling technology, now patented across 39 countries worldwide.

The Viva tube is validated as the most eco-friendly choice in tube packaging, with the lowest environmental impact, and as a uniquely 100% PP (category 5) package it is celebrated as the only fully recyclable tube available. Viva's highly integrated manufacturing systems yield efficiencies that produce consistent high quality with very short leadtimes.

See also

Viva IML Tubes at the forefront of tube technology

Viva IML Tubes at the forefront of tube technology

When talking about high definition, premium tubes, the name Viva is one that constantly comes up. Viva's IML tubes regularly win some of the top awards in the tube industry and are chosen by some of the top brands in the personal care industry. Bruno Lebeault talks to Webpackaging about how the Viva IML Tube has branded itself as a unique technical and graphical proposition, essential for commanding, global brands that want to differentiate themselves through the finest quality shelf impact until the tube is depleted of product.

  • Brand Launch
  • English
  • Modified 09 JUN 2016
  • Hits 986