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We decided to carry out an experiment, and asked our Marketing Manager to tell us EXACTLY what she had in her medicine cabinet, which became the image you see below. Click on individual elements for more details, and click on THEN to switch to a typical medicine cabinet from 1953. You'll note there are a LOT more targetted products these days and that men are horning in on what have traditionally been female products.
Just the basics, a simple powder for eliminating shininess. We get the phrase "powder my nose" from this.
Indispensable for keeping young.
Keeping fresh meant staying dry.
A bit of colour for feminine cheeks.
Simple things that replaced the tied rags or ribbons of previous generations.
At the time, a novel way to get longer lashes.
No lady went to bed wearing her make up.
For lovely, coordinated nails
A fundamental part of any lady's wile armoury.
A dash of colour to enhance the lips.
Available in two styles: natural or REALLY colourful.
"A little dab'll do ya!"
Men also like to smell alluring.
Razors were pretty fickle things, hence the need for a simple blood clotter.
As hairstyles became more bouffont and elaborate, hold became key.
Frothy soap, a brush, and a safety razor. 'Nuff said.
A medium hold hair product for daily use.
Provides a dramatic eye contour for events, and a nice frame during the day.
Hair is out these days, so eliminating unwanted fuzz is a must.
Soft, healthy skin isn't just for ladies any more, hence a post-shave treatment.
Nobody likes chapped, dry lips!
If you have curly, dry hair, this is a must.
Great for perking up skin and eliminating scales on elbows and heels.
If you want make up to stay on all day, "not to prime is a crime".
As hairstyles become more complex, the gents are using it, too.
Most folks these days use some kind of underarm product, though the scents remain different.
Cleans, moisturizes, lessens wrinkling.
Everything that gets painted needs a base these days, and nails are no different.
A prep product to keep facial skin healthy, often with an SPF value.
Available in a range of hold values for shorter hair styles.
Evening rituals now require the use of some sort of anti-ageing product.
These days, mascara comes in colours or transparent types and any number of thicknesses.
After a morning shower, moisturizing the body is key.
Another targetted product designed to hide small imperfections on the face.
Wiping the slate and starting anew requires a good removal product.
Razors now have multiple blades and moisturizing strips, and foam or gel has emollients.
Ladies still like to smell nice. Go figure.
Perfect nails show how refined you are.
After applying a primer, this covers up most general skin flaws.
Shininess is still something to be avoided, so a good powder is necessary.
Soft hands are good hands.
Fellas like smelling good for the ladies. Or other fellas. Or both.