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Making Cosmetics:
2014 is proving to be a decisive year

This year's Making Cosmetics Exhibition and Seminar closed its doors on March 26th following yet another record breaking increase in attendance from the previous year, hitting an all-time high of nearly 1,100 visitors.

Hundreds of attendees from across the personal care product industry, including formulators, innovators, technicians, and brand owners all flocked to the Ricoh Arena in Coventry for two days to benefit from the wealth of expertise, technology, and products on offer throughout the event.

Making Cosmetics offered more than 80 exhibiting companies and over 75 seminar presentations covering key industry topics ranging from EU Regulations through to packaging provider and product retailer perspectives, ensuring that many of the presentations were delivered to standing-room-only audiences of delegates, eager to absorb the information and expert knowledge that was being provided.

The presentations on offer were grouped into different phases of launching new personal care products on the market. Whether to inform budding entrepreneurs of the obstacles to overcome in turning an idea into a reality or to offer advice to companies that were looking to increase and build upon their market share, there was something for everyone.

Presentations from Shona Bear of Marks and Spencer, Cordelia Johnson of Tesco Stores, and The Bulldog himself, Simon Duffy, the founder of Bulldog Skincare offered essential insight into what major retailers arelooking for when considering taking on a new brand or product range, as well as highlighting some of the key emerging markets across the globe.

The exhibition hall was a hive of activity with attendees flocking to see the latest innovations and developments being offered by the featured companies, while the Making Brands area shone a spotlight on many of the emerging brands looking to establish themselves in the UK market, offering an indication of the products that British consumers can expect to be using in the future.

The opening day of Making Cosmetics ended with the Making Links networking event where delegates, speakers, and exhibitors were able to engage and interact in an informal setting, while being served drinks and listening to the guitar duo who were on hand to provide the entertainment.

Clinton Sturdey of Step Exhibitions, the organising company behind Making Cosmetics said "We are delighted in the way that Making Cosmetics 2014 has gone. The move to the Ricoh Arena has been very well received and overall the event has been a huge success. Our focus is now upon Making Cosmetics 2015, and ensuring that we continue to develop and grow what is clearly the key personal care products event in the UK calendar."’

Making Cosmetics opens its doors again in 2015, March 24th and 25th, at the Ricoh Arena, Coventry.

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  • Modified 23 Nov 2015
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