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Beauty by Webpackaging®
Issue #4, April 2015


Editor Frank Robledano


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Lead Lars Hoffmann
Alessandro Vernali
Joel Kobjoll, Alexander Barakhov
Design Joan Mora
Sergio Pereira, Alejandro Muñoz

Published by:
Webpac Digital Media Group

Europe: +44 207 193 7821
Asia: +886 6 250 0336
North America: +1 347 809 6779

Welcome to the fourth issue of Beauty by Webpackaging, the interactive digital publication for beauty and cosmetic packaging!

The beauty space is constantly changing, with new products competing fiercely with older favourites for market share. Every day there are new firms launching a host of products dedicated to making people around the world look better and feel better about themselves. The latest trends seem to indicate small label, luxury brands are on the rise, distinguishing themselves as exclusive items sold regionally rather than internationally. Consumers see their local sensibilities reflected in these products and identify themselves culturally with them, whether it's a new organic face cream or a nutriceutical face toner.

In this issue, we take a look at a number of topics, categorized for your convenience in the following manner:

  • Crossovers - everything to do with packaging for cosmeceuticals and the emerging nutricosmetic category.
  • Renewed vigour - classic packaging concepts that are being re-addressed by contemporary firms in order to create new paradigms in the market.
  • Product application - efficiently getting the latest products to where they're needed on the body isn't just science, it's an art form.
  • Colour cosmetics II - a redux of the first category we launched in this magazine, taking a look at everything that's going on with packaging for make up.
  • All about the senses - beyond sight and smell, companies are exploring the other senses to give consumers a more memorable experience with their favourite products.

Frank Robledano Espín, Editor
Webpac Digital Media Group

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  • Modified 05 May 2016
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