How Does it Work?
SmartMouth™ Mouthwash is a unique, dualbottle delivery system that allows you to mix the two solutions together prior to dispensing so that each time you rinse you have freshly activated the ingredients for lasting results. Solution #1 contains an odor eliminator and solution #2 contains zinc. When you mix the two together, it releases a huge number of zinc ions. Zinc-ion technology blocks germs’ ability to ingest protein particles which means no new sulfur gas production and therefore no new bad breath. Prior to use, the two solutions must be stored in two separate PETE (polyethylene terephthalate) bottles to avoid cross contamination.
For Triumph, the objectives and success criteria targeted to enhance the consumer experience included ease of use and aesthetic appeal. Also important were maintaining the current retail footprint and having a cool design that set them apart on shelf. Brent Dellay, VP of Product Management & Development at Triumph explains, “It looked a bit cumbersome before and it didn’t always function like it should. Customer complaints were 100% about function. Not the product. So, we knew if we alleviated this, our customers would be willing to use our product and keep using it. And alleviating objections would lead to increased market share. The challenge was that in order for the product to work, we had to have two solutions stored in separate bottles that are combined for the science to work.”
“Keeping our retailers happy was important,” according to Kappauff. He explains further that retailers were interested in a trade up by consumers, a high margin, repurchase rate and maintaining the current footprint. And although the package ended up slightly taller, it fortunately did not affect the footprint. SmartMouth™ Mouthwash is available in 3 SKUs; Original, Gum & Plaque, and Dry Mouth.