In January 2017, GCC Packaging successfully launched a new brand concept developed by Webpac. The re-branding transformed the company's image from Grace Cosmetics to that of a new, more contemporary, one-stop packaging service provider - GCC Packaging Group.
By working with Webpac Digital Media Group on developing a new logo, branding concept, and web site design project, GCC began its company transformation from solely a colour cosmetic product supplier to a one-stop packaging service provider, including a much wider market range that covers skin care, fragrances, and more.
The branding process took a lot of collective brainstorming and group discussions that included GCC marketing staff and Webpac specialists representing sales, development, and content interests. The result is the new GCC image that satisfies the entire team and fits into the company's development and expansion plans.
With the logo branding complete, Webpac continued with the GCC web project. One of the key tasks to be done was the integration of GCC’s existing WordPress blog, to make it a perfect fit for the site even though it is hosted in a different CMS environment. GCC has been communicating with its audience for many years on WordPress, the regular updates and informative blog posts make GCC a popular reference for colour cosmetic professionals. It was very important to keep this space and upgrade it according to GCC’s new branding design.
Webpac successfully achieved this and made sure GCC’s continuous updates are automatically synced with the GCC site. Visitors see no difference between the two UIs.
Webpackaging launches Beauty issue 7
In this, the 7th issue of Beauty by Webpackaging, we take a look at a number of trends and issues relevant to the beauty and personal care packaging spaces. How a product is received and how it is accepted by consumers has a LOT to do with its packaging, so make sure to read up on the latest releases, newest technologies, and the vast array of solutions available to brands today.
Webpackaging to sponsor Turbo Talks at upcoming Luxe Pack Shanghai 2017 event
In 2016, Webpackaging was offered the privilege of hosting the Turbo Talks forum, part of Luxe Pack Shanghai's offering of providing interesting discussions at their yearly event. This year, Turbo Talks will once again take place at the show , with Ms. Wen Hua (Sophie) Tu representing Webpac and leading the discussions.
Webpac launches web site and digital catalog for SPC Plastics
Webpac has launched a new web site and digital catalog for asian beauty packaging manufacturer SPC Plastics. The web site was designed and built by Webpac and the products photographed directly at Webpac Digital Studios. The site gives customers a clean and easy access web site that is optimized for mobile browsing as well as browsing on a bigger screen.
iSalesToolkit at Interpack 2017
iSalesToolkit, the sales empowerment solution from Webpac Digital Media Group, will make several appearances at Interpack in May 2017. Top packaging companies are using iSalesToolkit to show product and service information as well as capture requests from potential customers..
RPC Group renews its iSalesToolkit license & Webpackaging membership for 2 years
During the last few years, RPC Group has been acquiring packaging companies at a rapid pace and along with them building a major salesforce. RPC has implemented Webpac's iSalesToolkit software to help empower this team with offline sales tools on-the-go as well as lead management to facilitate cross-sector selling.
Webpackaging more than doubles number of visitors in 12 months
Webpackaging.com continues to grow, with over 40.000 visitors to the website in the month of January. This is more than twice the visits Webpackaging.com was getting in a comparable period the previous year. This trend continues week by week, with Webpackaging continuously reaching an ever-bigger audience.
Smarter selling and sourcing solutions company Webpac launches new web site
Webpac has launched its new web site www.webpac.com so companies can get ideas as to how they can drive growth and efficiency through smarter digital selling and sourcing solutions. Webpac has been delivering solutions globally since 1996 to the $800 billion packaging sector and beyond.
Webpac donates hardware to local educational organization
A common thread that runs through Webpac is a passion for technology. We want to pass this passion on to the next generations and make sure they also understand the ever-evolving technologies around them. With that philosophy in mind, Webpac has donated ten computers to a local organization dedicated to teaching programming and other IT skills.
Italian packaging manufacturer Giflor enhances its web site with PackStudio3D
Italian packaging manufacturer Giflor are one of the first closure companies in the world to enhance their web site with 3D technology that allows customers to interact with and decorate their closures directly through a web browser.
- Frank Robledano Espín
- Company News -> Webpac Content
- Created 20 FEB 2017
- Modified 20 FEB 2017
- Hits 652