Beauty by Webpackaging®
Issue #7, Spring/Summer 2017
José Luis Suso
Webpac Digital Media Group
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The beauty industry is ever abuzz with new products, new concepts, new brands, and (of course) new packaging designs. The beauty and personal care space is one of the fastest growing sectors in the world, with new brands and lines entering the space daily. Some will succeed, some will fail, and only a few will last long enough to become iconic. One thing is for sure: How a product is received and how it is accepted by consumers has a LOT to do with its packaging.
Most brands are moving into perfecting the "consumer experience" and are rethinking how they offer their products in order to provide shoppers with not only better products, but better product usage. Packaging usage isn't really noticed by consumers unless it fails. If the packaging (especially dispensers and closures) can't perform as expected, the consumer will become frustrated and refuse to re-purchase, which has little to do with the actual product. By ensuring the packaging is flawless, one barrier to re-purchase is effectively eliminated. Then it's up to the product to live up to its claims.
THAT'S how important packaging is.
Anyone in need of beauty packaging should read Beauty to take a look at the latest trends and see the hottest new products in action. While you're here, make sure to visit Webpackaging. The site makes it a lot easier for professionals to find the sort of packaging they require quickly and easily. It also provides a wide array of tools to professionals, including timely news, product information, editable 3D models, and more.
Thanks for reading, enjoy your stay!
Frank Robledano Espín
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The opinions expressed in the publication are not necessarily those of Webpac Limited. Webpac Limited cannot guarantee the factual accuracy of information provided. Do not rely on information or specifications obtained in the publication for the development of products, always check details with the vendor.