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Beauty Issue 7
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Beauty by Webpackaging®
Issue #7, Spring/Summer 2017


USA & International:
Elias Bittan
UK, Ireland, Benelux:
Michael Webber
Thierry Pezin
Sophie Tu


Frank Robledano

Jo Webb


Miguel Fernández

Laura Espinel
Martina Mounier
José Luis Suso
Susana Ferrer
Alejandro Muñoz

Publication Details

Webpac Digital Media Group
Europe: +44 207 193 7821
Asia: +886 6 250 0336
North America: +1 347 809 6779

Welcome to the seventh issue of Beauty by Webpackaging, the interactive digital publication for the beauty packaging industry.

The beauty industry is ever abuzz with new products, new concepts, new brands, and (of course) new packaging designs. The beauty and personal care space is one of the fastest growing sectors in the world, with new brands and lines entering the space daily. Some will succeed, some will fail, and only a few will last long enough to become iconic. One thing is for sure: How a product is received and how it is accepted by consumers has a LOT to do with its packaging.

Most brands are moving into perfecting the "consumer experience" and are rethinking how they offer their products in order to provide shoppers with not only better products, but better product usage. Packaging usage isn't really noticed by consumers unless it fails. If the packaging (especially dispensers and closures) can't perform as expected, the consumer will become frustrated and refuse to re-purchase, which has little to do with the actual product. By ensuring the packaging is flawless, one barrier to re-purchase is effectively eliminated. Then it's up to the product to live up to its claims.

THAT'S how important packaging is.

Anyone in need of beauty packaging should read Beauty to take a look at the latest trends and see the hottest new products in action. While you're here, make sure to visit Webpackaging. The site makes it a lot easier for professionals to find the sort of packaging they require quickly and easily. It also provides a wide array of tools to professionals, including timely news, product information, editable 3D models, and more.

Thanks for reading, enjoy your stay!

Frank Robledano Espín

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  • Modified 18 Apr 2017
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