Webpackaging logo
For your information
  • Close

A baker's dozen of amazing beauty & personal care packaging

A baker's dozen of amazing beauty
& personal care packaging

We see a lot of packaging come through the Webpackaging offices. Occasionally, some items stand out as unique or novel. Some products draw attention for their use of colour, others for interesting shapes, still others because they're a contemporary update to a well-known and venerable market favourite. There are always new and interesting packaging configurations available and they all seem to hit the packaging bullseye, comprised of a number of elements based on consumer needs and wants.

The piece of packaging should be easy to open, but not so much so that it comes open in transit. If the packaging includes dispensing, it should be fluid, simple, and dependable. In general, the experience a consumer has with a piece of packaging is closely tied to the intention to repeat the purchase.

Take a look at 13 pieces of packaging we think satisfy both these necessities. Each is attractive in its own way and from what we know, have been tested by consumers and found to be reliable in day-to-day usage.

The visual appeal of a piece of beauty or personal care packaging is joined to its lifestyle proposition. If the target consumer is young, sporty, and fashion-conscious, the look of the packaging will be different from a different target, such as utilitarian, middle-aged, fashion-forward consumers.

Take a look at 13 pieces of packaging we think satisfy both these necessities. Each is attractive in its own way and from what we know, have been tested by consumers and found to be reliable in day-to-day usage.

Company: Root CosmeticsDesign: Maison D'Idée
Product: Root
Company: Marc JacobsDesign: Established
Product: Mod Noir
Company: Sugar CosmeticsDesign: Beard Design
Product: Eyeliner
Company: Estée LauderDesign: MW Luxury Packaging
Product: La Mer Serum
Company: UnileverDesign: JDO
Product: Dove
Company: Nopalia Natural ProductsDesign: Molivi
Product: Sentinel Natural Toothpaste
Company: Emper PerfumesDesign: Vishal Vora
Product: Ranger
Company: CottageDesign: Raison Pure Paris
Product: Parfums
Company: PaponkDesign: Sealburger
Product: Poet
Company: MonsillageDesign: Haus
Product: Savon Trois Mages
Company: WorthDesign: Akita Brands
Product: Belle
Company: VagheggiDesign: Weagroup
Product: Ricette Beauty Gourmand
Company: ZiescheDesign: Noise 13
Product: Ziesche Modern Apothecary
29
  • Multimedia
  • English
  • Modified 25 APR 2017
  • Hits 1854