Foodmetics: beauty products that look good enough to eat
Consumers are now being offered a gourmet selection of food-inspired beauty products. While a buffet of options is already being served across the globe, the Korean market was ahead of the game with the trend, offering many different courses to this new ‘foodmetic’ industry. The trend only seems to be becoming more popular, with some of the biggest beauty brands now manufacturing products that you’d be forgiven for thinking would look more appropriate placed on the shelves of your local supermarket. So, why exactly is the merging of these two key markets the dish of the day?