Introduction

Welcome to the ninth issue of Beauty by Webpackaging, the interactive digital publication for the beauty packaging industry!

There are so many things going on in the beauty packaging space that it's hard to focus on just a few topics. However, that's what we've had to do to ensure you, the reader, get the most up to date information possible on new products, technologies, and trends.

It seems like some of the biggest news in beauty packaging these days is the use of new and constantly advancing decoration techniques. They keep getting better and better. Some brands seem to be moving away from full bespoke packaging unless there is a compatibility issue that needs to be addressed or some other technical reason that creeps up. Many pieces of standard packaging can be decorated to create unique and attractive products without a lot of the added expense. That's not to say that custom packaging is in jeopardy, it simply appears to be a slight market shift, especially because there are new brands popping up by the minute.

Make sure to visit Webpackaging, the place home of Beauty, in order to take a look at all the latest offerings in packaging. The site provides a wide array of tools to professionals, including full product catalogs, timely news, customizable 3D models, and more.

Thanks for reading!

Frank Robledano Espín