The trends are back, and they're furious!
When last we left our team seeking out trends, little did they realize there would be so many of them ready to be unleashed on an unsuspecting beauty sector. Many new trends are related to design or presentation, but there are also those related to the technologies used. Consumers also increasingly expect a clear connection between fashion and cosmetics.
If you have any suggestions on trends you think should be included or you'd like to tell us about some of your own observations in the space, please feel free to write to us at firstname.lastname@example.org!
What the readers say
Just like last time, some of our readers decided to write in and give us their thoughts on Trends 2. Here are some of our favourite comments!
RETRO!!! I've always been a sucker for old fashioned packaging, especially that nice and clean 50s style that seems to be coming back.
As a consumer, there's nothing I appreciate more on a piece of packaging than clarity. I'm glad to see that it's important to enough people that it has become a focal point for a trend. Everyone is busy these days, so if you have to struggle with what you're seeing on store shelves, shopping becomes a nightmare. When we design the packaging for our own lines, we want to engage the consumer with a specific lifestyle proposition, but above all, we want them to be able to make a purchase decision without having to guess. Packaging clarity is certainly beneficial, in my experience.
I don't like windows on products unless there is a very specific need for them to be there. As they become more and more widespread, fewer people are asking whether they're a good idea or not. In the case of color cosmetics they make sense.
Minimalism is an excellent visual style. I wish companies would stop putting branding and marketing messages on every square inch of surface they can find.
I think the whole "retro" fad is absurd. Things change, styles change. If everyone goes retro, then it dilutes the concept and brands become just another casualty of a fad. I think brands should stick to creating the best possible contemporary look they can and re-address every few years to ensure they stay current.
Thanks to everyone for writing! Feel free to send us your comments for the next edition!