Welcome to the eighth issue of Pharma by Webpackaging!

These days, it's all about keeping tabs on things. Serialization is still the big picture focus of the packaging space as more and more companies move from simply offering primary pharmaceutical packaging to providing adjunct services that include serialization, traceability, and logistic support. From easily-read bar codes to printing with holograms or luminescent inks to special pack configurations, all sorts of new techniques are being added into the mix daily. The race to win the differentiation prize is fraught with pitfalls and perils. Offering a one-stop service to international and local pharmaceutical firms seems to be the end goal, though, as companies jockey for position by providing all sorts of value-added services.

Of course, there's plenty of space in the market for lots of smaller firms focused primarily on production to grab a slice of the pie. What can no longer be done is to assume that pharma companies will continue existing relationships without contemplating other options, especially if they can receive more for less. Excellent clean room facilities are key in order to bridge the gap between general cosmeceutical container production and genuine pharma packaging manufacturing.

If you have any ideas, questions, or want to get involved with Pharma by Webpackaging, please do not hesitate to contact us.

Thanks for reading!

Frank Robledano Espín