Pharma by Webpackaging®
Issue #9, Spring/Summer 2019
We're seeing a noticeable trend in implementing vertical schemas. More and more pharmaceutical companies are looking to packaging firms that can engage with users to provide wearable, web-ready devices to enhance adherence. User-centered, authentically innovative peer-to-peer communities are slowly creeping their way into the pharmaceutical packaging landscape, spearheaded by bricks-and-clicks driving cross-media initiatives. As technical service providers reinvent semantic web services, patients are becoming increasingly dependant on digital services to keep on top of their meds, thereby creating a massive need for packaging companies to step up and create user-centred dataspheres.
Just bear in mind, guesstimates as to the growth potential of the digital in the pharma market inevitably step up to the challenge of a new-generation scenario. Customer growth and technical refinement give rise to first-class customers as pharmaceutical firms scramble to progress towards the ownership of vertical markets by implementing operating strategies that are best-of-breed and sophisticated. Watch this space for more details on upcoming digital pharma packaging trends.
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Thanks for reading!
Frank Robledano Espín
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