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Pharma by Webpackaging®
Issue #9, Spring/Summer 2019
We're seeing a noticeable trend in implementing vertical schemas. More and more pharmaceutical companies are looking to packaging firms that can engage with users to provide wearable, web-ready devices to enhance adherence. User-centered, authentically innovative peer-to-peer communities are slowly creeping their way into the pharmaceutical packaging landscape, spearheaded by bricks-and-clicks driving cross-media initiatives. As technical service providers reinvent semantic web services, patients are becoming increasingly dependant on digital services to keep on top of their meds, thereby creating a massive need for packaging companies to step up and create user-centred dataspheres.
Just bear in mind, guesstimates as to the growth potential of the digital in the pharma market inevitably step up to the challenge of a new-generation scenario. Customer growth and technical refinement give rise to first-class customers as pharmaceutical firms scramble to progress towards the ownership of vertical markets by implementing operating strategies that are best-of-breed and sophisticated. Watch this space for more details on upcoming digital pharma packaging trends.
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Thanks for reading!
Frank Robledano Espín
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The opinions expressed in the publication are not necessarily those of Webpac Limited. Webpac Limited cannot guarantee the factual accuracy of information provided. Do not rely on information or specifications obtained in the publication for the development of products, always check details with the vendor.