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2018 was an all-time record year for Webpac as both consumer packaged good brands and packaging suppliers swiftly adopted the Webpac Pack Cloud as their preferred medium for connecting, collaborating, and creating innovative packs. Marking its 4th consecutive and best year of growth yet, Webpac closed off 2018 with an exceptional 70% increase in global sales, along with the acquisition of several new customers and expansion of contracts with existing key accounts.
“Three years ago, we had a vision as to how to further accelerate the pack industry using digital and 3D technologies. Our rapid growth is the result of partnering with some of the biggest brands on the planet to help accelerate pack innovation. Through our sustained focus on innovation and commitment to customer success, we have become the trusted digital solutions’ partner for CPG brands and packaging suppliers all over the globe,” affirms Webpac’s co-founder and CEO, Duncan Briffett.
The record-breaking results reflect the growing need for digital pack collaboration and creation, which facilitates smarter collaboration between brands and suppliers, along with accelerated innovation and faster product development through digital and 3D technologies. Briffett points out that “today’s numbers are proof of what I’m hearing every day from the industry’s key players and, further validation that accelerating innovation and product development were key focuses for businesses in 2018 and will be even more vital next year.”
In line with this continued momentum, Webpac will take its workforce to 50+ people in 2019. The company will be investing in its 100% in-house technology, information security and human capital at this pivotal time. Webpac’s leadership team is being expanded and consolidated to include Directors in the following roles: Marketing, Sales, Technology, Creative, and Projects. A brand-new Digital Consulting division will be dedicated to key accounts, while a new Information Systems Team will be responsible for data security and ISO 27001 implementation.
2019 is gearing up to be even more ground-breaking. Webpac will not only continue to define but also to impulse the industry even further, with more innovation in digital and 3D pack technologies, including an online artwork editing tool – so you can edit decoration on a 3D model instantly – and 3D pack pricing configurators. “Whilst we are already at the forefront of our industry, in 2019 we will push the boundaries further – the first significant 3D pricing configurators will be launched making it even easier to configure, virtual prototype, quote, and buy packs”, comments Briffett. Webpac will also be entering multiple new sectors within the pack development space through collaboration with strategic partners. Stay tuned for an exciting year ahead!
Webpac is the world’s first cloud-based platform for the consumer goods and packaging industries. Webpac delivers digital solutions empowering brands and their suppliers to connect, collaborate, and create faster.
Webpac offers an integrated cloud-based suite of 5 solutions (the Pack Cloud) for brands/pack purchasers and pack suppliers: PackSearch (search engine), PackPortal (brand innovation portals), PackStudio3D (3D configuration and Augmented Reality), PackCatalog (catalog and specification software), PackSales (sales toolkit apps) that accelerate the product development process.
Creating brand-supplier ecosystems that digitize packs and packaging
Imagine bringing your pack idea to life and onto the shelf in 60 seconds. If you think about all the time it takes to source from multiple suppliers, mix and match components, decorate with artwork and logos, and create and transport physical samples, this sounds unreal.
Webpac creates advanced 3D configurator for GEKA, for unparalleled pack development
Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. With this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.
Webpac partners with PCD New York for the Future of Beauty Packaging Live
Webpac is partnering with PCD (Packaging of Perfume, Cosmetics & Design) to create an exclusive event with incredible content for the global beauty packaging community, live at ADF&PCD New York 2019 this September. As the world’s first cloud-based platform for the consumer goods and packaging industries, Webpac joins forces with ADF&PCD to bring an exclusive vision of the future of packaging development to North America’s biggest beauty brands and global packaging suppliers alike.
RPC Superfos upgrades labelling tool to fully-interactive 3D pack configurator
As a front-runner in the development and manufacturing of plastic packaging solutions, RPC Superfos approached Webpac to take pack development to the next level and provide an optimized configuration experience for their customers. Webpac is replacing RPC Superfos’ current labelling tool with a powerful, fully-interactive 3D configurator, enhancing not only the visualization of pack designs but also allowing customers to configure and decorate packs in seconds.
Instantly take your packs from idea to shelf with Augmented Reality
Accelerate the pack development process using Webpac’s cutting-edge PackStudio3D AR (Augmented Reality) App. The struggle to make fast and informed product development decisions is over. Thanks to the AR App, instantly visualize your 3D pack designs in augmented reality anywhere using your smartphone or tablet.
Market-specific website and digital promotion: a winning combination for Graham Packaging International
Graham Packaging Company, a global leader in plastic and blow molded packaging solutions, approached Webpac with the task of re-vitalizing the online presence of its International Business Unit. Applying its expertise in digital solutions for the consumer packaged goods and packaging industries, Webpac crafted the winning combination of a modern website with a market-specific product focus.
Instant virtual prototyping accelerates and enhances product development
Webpac’s powerful 3D pack configuration solution is revolutionizing the way Silgan Dispensing Systems helps their customers, allowing them to shave weeks off the product development process. It can take days, weeks or even months to create prototypes and produce samples, but their customers can now create unique packs in seconds and configure in 3D in real-time.
Pushing the boundaries of packaging design
Always looking to challenge and further the limits of advanced digital packaging decoration technologies, it is no coincidence LageenTubes came to Webpac. At the forefront of digital packaging development, Webpac’s Online Configurator delivers a cutting-edge, interactive 3D packaging experience for customers.
- Alexandra Bobin
- Company News -> Webpac Content
- Created 09 Jan 2019
- Modified 16 Jan 2019
- Hits 1081