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Graham Packaging Company, a global leader in plastic and blow molded packaging solutions, approached Webpac with the task of re-vitalizing the online presence of its International Business Unit. Applying its expertise in digital solutions for the consumer packaged goods and packaging industries, Webpac crafted the winning combination of a modern website with a market-specific product focus. The online offering highlights and solidifies Graham Packaging’s position as a leader in its field.
The modern website serves to strengthen Graham Packaging International’s online brand and product visibility, a challenge faced by many packaging suppliers today. “More and more consumer packaged goods brands are sourcing packaging online, looking for faster, more direct ways to connect with suppliers. All the online noise makes it a challenge for customers to find packaging suppliers and their products. We help suppliers establish a strong and recognizable online presence to stay top of mind when brands are sourcing packaging”, says Webpac CEO and Co-founder, Duncan Briffett.
The new website launch, coupled with promotion on Webpackaging.com – the leading search engine for the packaging industry – will be key in the next stage of Graham Packaging’s digital evolution. “Customers will gain greater clarity of our entire packaging capabilities, as well as benefit from future communications. The new website and our presence on Webpackaging clearly reflect how we play a vital role in our customers’ success and will help us to achieve our strategic objectives”, confirms Rafael Hoppichler, Graham Packaging International’s Sales & Marketing Director.
A trusted partner for some of the best-known global consumer brands, Graham Packaging joins the community of packaging suppliers successfully launching and promoting their products on Webpackaging.com. Here, Graham Packaging can showcase its product capabilities, manufacturing processes, unique innovations, latest news and career opportunities. This content is categorized and tagged using Webpac’s Packtag tagging system, ensuring that it appears in the direct feeds and searches of relevant audiences.
The integrated digital solution along with new gpcinternational.com guarantee Graham Packaging market-specific visibility and geo-targeted exposure, while increasing new business opportunities as Webpac strives to empower consumer packaged goods brands and packaging suppliers to connect, create, and collaborate – faster!
Webpac is the world’s first cloud-based platform for the consumer goods and packaging industries. Webpac delivers digital solutions empowering brands and their suppliers to connect, collaborate, and create faster.
Webpac offers an integrated cloud-based suite of 5 solutions (the Pack Cloud) for brands/pack purchasers and pack suppliers: PackSearch (search engine), PackPortal (brand innovation portals), PackStudio3D (3D pack configuration and Augmented Reality), PackCatalog (catalog and specification software), PackSales (sales toolkit apps) that accelerate the product development process.
Creating brand-supplier ecosystems that digitize packs and packaging
Imagine bringing your pack idea to life and onto the shelf in 60 seconds. If you think about all the time it takes to source from multiple suppliers, mix and match components, decorate with artwork and logos, and create and transport physical samples, this sounds unreal.
Webpac creates advanced 3D configurator for GEKA, for unparalleled pack development
Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. With this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.
Webpac partners with PCD New York for the Future of Beauty Packaging Live
Webpac is partnering with PCD (Packaging of Perfume, Cosmetics & Design) to create an exclusive event with incredible content for the global beauty packaging community, live at ADF&PCD New York 2019 this September. As the world’s first cloud-based platform for the consumer goods and packaging industries, Webpac joins forces with ADF&PCD to bring an exclusive vision of the future of packaging development to North America’s biggest beauty brands and global packaging suppliers alike.
RPC Superfos upgrades labelling tool to fully-interactive 3D pack configurator
As a front-runner in the development and manufacturing of plastic packaging solutions, RPC Superfos approached Webpac to take pack development to the next level and provide an optimized configuration experience for their customers. Webpac is replacing RPC Superfos’ current labelling tool with a powerful, fully-interactive 3D configurator, enhancing not only the visualization of pack designs but also allowing customers to configure and decorate packs in seconds.
Instantly take your packs from idea to shelf with Augmented Reality
Accelerate the pack development process using Webpac’s cutting-edge PackStudio3D AR (Augmented Reality) App. The struggle to make fast and informed product development decisions is over. Thanks to the AR App, instantly visualize your 3D pack designs in augmented reality anywhere using your smartphone or tablet.
Instant virtual prototyping accelerates and enhances product development
Webpac’s powerful 3D pack configuration solution is revolutionizing the way Silgan Dispensing Systems helps their customers, allowing them to shave weeks off the product development process. It can take days, weeks or even months to create prototypes and produce samples, but their customers can now create unique packs in seconds and configure in 3D in real-time.
Pushing the boundaries of packaging design
Always looking to challenge and further the limits of advanced digital packaging decoration technologies, it is no coincidence LageenTubes came to Webpac. At the forefront of digital packaging development, Webpac’s Online Configurator delivers a cutting-edge, interactive 3D packaging experience for customers.
- Alexandra Bobin
- Company News -> Webpac Content
- Created 19 Feb 2019
- Modified 20 Feb 2019
- Hits 1183