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RPC Superfos upgrades labelling tool to fully-interactive 3D pack configurator

  • Webpac
General Business Services, Software Services

As a front-runner in the development and manufacturing of plastic packaging solutions, RPC Superfos approached Webpac to take pack development to the next level and provide an optimized configuration experience for their customers. Webpac is replacing RPC Superfos' current labelling tool with a powerful, fully-interactive 3D configurator, enhancing not only the visualization of pack designs but also allowing customers to configure and decorate packs in seconds.

The new configurator caters to the diversity of RPC Superfos’ product line. Customers in the food and chemical markets can now configure over 300 components – from plastic tubs, pots, containers, covers, spoons, lids to handles – and create truly unique and innovative pack designs in 3D, in real-time.

Non-technical users can now collaborate on pack designs instantly in their web browser, mix and match components, customize colours, materials and transparencies, then share their editable designs instantly with colleagues. Not only does the configurator implement the standard features of the PackStudio3D solution, but it’s also Webpac’s first configurator that facilitates multi-artwork uploads on different parts of a single pack.

RPC Superfos’ new studio enables smarter collaboration with customers, resulting in a more efficient pack development process. Packaging developers and buyers have the possibility to store their own 3D pack designs in private libraries, so they can compare products and make cost and stock enquires about several products at once.

Birthe Bebe Nielsen, Divisional Product Manager, Sales & Marketing at RPC Superfos, reflects, “The new 3D Studio, developed by Webpac, offers our customers cutting-edge virtual prototyping to instantly bring their pack ideas to life in 3D. With improved visualization and instant configuration of packs, we can work with them to accelerate their speed-to-market and create packs with extraordinary shelf presence.

Browse their 3D Studio, for a truly interactive 3D pack experience of RPC Superfos’ product portfolio.


Webpac is the world’s first cloud-based platform for the consumer goods and packaging industries.  Webpac delivers digital solutions empowering brands and their suppliers to connect, collaborate, and create faster.

Webpac offers an integrated cloud-based suite of 5 solutions (the Pack Cloud) for brands/pack purchasers and pack suppliers: PackSearch (search engine), PackPortal (brand innovation portals), PackStudio3D (3D pack configuration and Augmented Reality), PackCatalog (catalog and specification software), PackSales (sales toolkit apps) that accelerate the product development process.

Article Information

  • PackStudio3D
  • 3D Configurators
  • PackStudio3D
  • Retailers
  • Packaging Buyers
  • Packaging Manufacturers
  • Packaging Suppliers
  • Packaging Suppliers - Food & Beverage
  • Brands & Retailers
  • Food & Beverage
  • 3D Model Making
  • Graphic Design

See also

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Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. With this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.

Webpac partners with PCD New York for the Future of Beauty Packaging Live

Webpac is partnering with PCD (Packaging of Perfume, Cosmetics & Design) to create an exclusive event with incredible content for the global beauty packaging community, live at ADF&PCD New York 2019 this September. As the world’s first cloud-based platform for the consumer goods and packaging industries, Webpac joins forces with ADF&PCD to bring an exclusive vision of the future of packaging development to North America’s biggest beauty brands and global packaging suppliers alike.

  • Company News -> Webpac Content
  • English
  • Modified 17 Apr 2019
  • Hits 860