As a webpackaging certified supplier, you'll have both an account manager plus a marketing manager helping you and your team to get the best results according to your membership and your company's own marketing goals.

Whether this is the first time that your company has decided to try online marketing, or your company is experienced in promoting itself, it is useful to create a content marketing plan. This plan will be an operational document that will guide your communication strategy over the next months as a webpackaging certified supplier, helping you both to plan as well as measure the success of each item.

The webpackaging team will send you a link to a shareable document whereby together you can plan your communication strategy for the year.

Your content marketing template is a flexible document that you may edit to fit your own plans.

What information should I include in my content marketing plan?

Product launches, exclusives, promotions, event attendance, and much more can all be included as well as the format of each and every communication. Webpackaging is a multi-asset platform whereby multiple asset forms could be chosen to highlight one particular item. Articles, videos, 3D, images and catalog entries could all be used to convey different information about one single product.

Webpackaging certified suppliers may upload as much information to the platform through their company portal as they wish and a content marketing plan is a useful tool in order to plan regular updates. 

Further help for webpackaging certified suppliers

Both your webpackaging account manager and your webpackaging marketing manager will be able to provide you with the link to your content marketing template. If you need assistance in the production of marketing materials, then please ask.

The webpackaging team includes experts in photography, graphic design, video production, content writing, data management, translation and 3D modelling in addition to IT professionals that can help to integrate data across multiple platforms ensuring your customers have the best possible experience when viewing your information. Simply tell us what you need, and the webpackaging team will provide you with a quotation (if required) in addition to reviewing the different options available to achieve your desired result.

If you are unsure who to contact, then simply send a message to webpackaging so that we can have the most appropriate team member contact you directly.

Further help for other companies

If your company is not a webpackaging certified supplier, or does not have an active webpackaging membership, you are still welcome to contact the webpackaging team to ask for assistance with your marketing activities and we will prepare your company a custom proposal based on your requirements.

Send an email to webpackaging and let us know when we can contact you to discuss your ideas.