Form follows function
This old principle of good design was followed to the letter by KPSS-Kao Professional when the company redesigned the packaging of its haircare line.
Innovative (and for this product segment, entirely new) soft-touch surfaces plus an improved cap are what characterise the KMS California product range for professional haircare. "Our new design reflects what we believe in and what inspires us: people's fascinating, colourful diversity and the different ways they express their individual style", says KPSS. Which is why the colour of the bottles is suitably varied and extremely intense - marked by strong berry and fruit tones.
The bottles for the individual salon products each have the same shape as their predecessors but are now slightly less curved. They can easily be distinguished thanks to clear colour coding. User error is ruled out here.
Quality is Trump
Weener's press-top cap contributes to the innovative look of the packaging: It is K2 moulded where two different materials are bonded together. Here an inner corpus is given a transparent coating achieving a similar thickness to the inner corpus itself. In terms of both visuals and touch this gives the packaging very high quality appeal. The bottles are very easy to handle and use. No product residue is left at the bottle opening and the packaging always closes securely. When the disc is activated a noticeable click can be heard as it reaches the OPEN/SHUT position. As part of the product relaunch the recess grip was incorporated again and widened for extra user friendliness.
Both project partners praise the excellent cooperation between Weener Project Management and Development and KPSS Design that brought about this chic and very user-friendly product.
"Our packaging is more than just a bottle and a cap - it reflects the essence of our brand", says a self-confident KPSS with reference to its KMS California product line. The designers have given the trend label an innovative new look - sporting very modern and individual colouring that sets a milestone in packaging design. Obviously, this is particularly reflected in the modern look of the packaging as well as in its clear, straight-lined typography.
The aim here is to give the products a presentation that is as unique as the looks and styles created with them. With the new packaging for KMS California KPSS has created a design object that will, without question, promote the brand's image in the premium segment - and also inspire the creativity of its users. The current KMS California Range comprises 52 products identified by means of nine colour segments.
USS and IST: New, truly sustainable aerosol spray systems from Weener Plastics
WP has developed the first ever 100% recyclable aerosol spray cap featuring an insert: the Ultimate Spray System (USS). Furthermore, the cap can be conveniently removed from the aerosol container before disposal, plus the parts can be made of PCR PP, making the USS a truly sustainable system.
Weener Plastics releases 100% recyclable mono-material aerosol spray cap with insert
Focusing on sustainability as well as functionality, Weener Plastics has developed a revolutionary spray system for aerosol spray caps with an insert: the Ultimate Spray System. This excellent performance and sustainability are the result of the material used for the insert as well as the smart design of the spray cap.
WP’s Proenfar receives EcoVadis Platinum award
EcoVadis has awarded Proenfar, Weener Plastics' (WP) Group member in Colombia, a Platinum rating. This is the highest rating for sustainable leadership given by assessment leader EcoVadis, who have clearly recognized Proenfar’s long-running commitment to sustainability and Corporate Social Responsibility.
Weener Plastics launches sustainable PE CosmoTop tube closure
Weener Plastics (WP) is launching its brand-new range of CosmoTop tube closures, which combine convenience, high quality and sustainability, and have been specially developed for the Personal Care and Cosmetics market. The new range is made of polyethylene in order to realize a mono-material packaging solution in combination with HDPE tubes, thereby achieving 100% recyclability.
EcoVadis awards Weener Plastics silver sustainability rating
Weener Plastics (WP) has been awarded a ‘Silver’ rating by EcoVadis, leading international provider of universal sustainability ratings with a special focus on sustainable supplier management. WP improved its score on all four Environmental, Social and Governance themes once again bringing the company into the top 7% of EcoVadis-rated companies for its industry.
WP endorses the UN Global Compact
As a company that operates on the global market and employs more than 4,700 people worldwide, WP has a powerful awareness of its social responsibility. To empower this, WP has become a Signatory partner of the United Nations Global Compact (UNGC), the world's largest voluntary initiative to implement universal sustainability principles.
Functional, sustainable and cost-attractive: SealPack roll-on
The new proprietary SealPack product technology launched by Weener Plastics, is smart in every way. Choosing an easily customizable roll-on packaging has never been easier as SealPack has a smart, standardized, and affordable tool concept that offers great flexibility for bespoke designs.
WP's Carl aerosol spray actuator is finalist at the 2021 ADF Paris Packaging Innovation Awards
The ADF Innovation Awards aim to identify and celebrate the world's best innovations in aerosol and dispensing systems that have been launched into the market in the past year. One of the four finalists is WP's aerosol spray actuator, Carl.
WP publishes its first sustainability & CSR report
Weener Plastics has published its first Sustainability and Corporate Social Responsibility Report. The report clearly states the targets we have set ourselves in our journey towards a circular economy. It also offers examples of products and business changes that demonstrate our strong progress towards our targets and the business processes that we will utilize.
Weener Plastic Ibérica has been ISCC Plus certified
Weener Plastics (WP) has now received the ISCC Plus mass balance certification for its site in Maçanet de la Selva, Spain. This means this site can now offer its customers high-performance plastics made from renewable attributed raw materials in the same good quality as fossil-based plastics.
WP launches first 100% recyclable dispensing valve
Following extensive research, trials, laboratory tests, and consumer reviews, WP’s Innovation & Development team has created a 100% recyclable valve that offers fully controlled, clean dispensing. WP’s fully recyclable valve is made of a specially developed material. This enables full recycling with polyolefin waste streams – regardless of the bottle material.
Weener Plastics receives ISCC Plus accreditation
Weener Plastics believes in a circular economy and is committed to reducing the use of fossil feedstock. The company has received the International Sustainability and Carbon Certification (ISCC) Plus accreditation for its use of sustainable raw materials.
Carl, a dual spray actuator for optimal freshness in shoes
Need to freshen up shoes after intensive activity? Weener Plastics (WP) has developed Carl, a smart shoe deo spray concept with two sprays circulating in opposite directions. In addition, Carl is a very sustainable solution. It has been especially designed to be produced from Post Consumer Recycled polypropylene.
Weener Plastics joins the Amazon Packaging Support and Supplier network
Global packaging manufacturer Weener Plastics has become an official participant in the Amazon Packaging Support and Supplier Network (APASS). The company is experienced in designing, developing and manufacturing rigid plastic packaging that meet demanding e-commerce delivery circumstances. Accordingly, Weener Plastics is pleased to be qualified as a member for Amazon's Frustration-Free Packaging Programs.
New Guhl packaging helps Kao reach sustainability goals
Sustainability is the most important topic in the plastics industry. Brand owners and plastic packaging manufacturers are eager to reduce the environmental footprint of plastic packaging. Kao has great ambitions in this area. The Japanese personal care manufacturer is introducing rPET bottles for its renowned hair care brand Guhl, manufactured by Weener Plastics.
Weener Plastics’ Eco Green Tube - Making the difference
The inventive development team at Weener Plastics (WP) in Brazil developed the Eco Green Tube, an environmentally-friendly, mono-material squeeze tube for Personal Care solutions. Sustainability was the key challenge for the development of this standard 40 mm tube, being the first real “green tube” in the market. With a production base in Brazil, the Latin-American market is targeted.
Weener Plastics thinks green, serving up sustainable solutions for environmentally conscious customers
As pressure to ‘think green’ escalates through the roof, sustainability continues to be an integral part of Weener Plastics’s strategy. Boasting unrivalled technological competences, the company develops packaging components for the personal care, food & beverage, and home care markets, working incessantly towards minimising its carbon footprint. Ilona Vermeer underscores the importance of sustainability solutions for Weener, explaining how it is determined to make the plastics packaging industry circular in the next years.
Weener Plastics' e-commerce-ready laundry detergent closure for Henkel
Henkel and Weener Plastics have teamed up to translate a challenging new laundry detergent closure design into reality. The result is an appealing, functional dispensing closure that perfectly complements the newly designed bottle and has the ultimate mix of characteristics: a sustainable system with excellent pouring behavior, suitable for e-commerce use and optimal efficiency in manufacturing and logistics.
Weener Plastics' attractive spray cap for new Nivea deodorant packaging
For many years, Nivea has been Beiersdorf’s loved and always reliable global skin care brand. Great care was taken in selecting a packaging supplier for their new female deodorant and anti-perspirant range. Weener Plastics (WP) was chosen to design, develop and manufacture the new twist-lock spray cap, including development and manufacturing of the tooling.
Weener Plastics to acquire Proenfar
Weener Plastics (WP) Group acquires Latin American packaging solutions provider Proenfar from Altra Investments. The agreement was signed on 23 April 2018. With this acquisition, plastic packaging supplier WP continues its expansion in emerging markets and strengthens its product portfolio. The parties have agreed not to disclose the purchase price. The transaction is subject to customary closing conditions.
Weener Plastics acquires Artpack in Russia
Plastic packaging supplier Weener Plastics (WP) Group, headquartered in the Netherlands, has acquired bottle manufacturer Artpack Ltd in Russia. The transaction closed on 20 February 2018 for an undisclosed amount. This acquisition fits perfectly within WP’s global expansion strategy.
Weener Plastics adopts pioneering approach with PCR
Driven by innovation and the ambition to push boundaries, Weener Plastics (WP) has initiated a variety of circular economy programs. One of these initiatives is the introduction of non-food standard caps and closures made from up to 100% Post Consumer Recycled (PCR) polypropylene.
Multiple awards for Nivea packaging with Weener Dispensing closure
Nivea Hand Care’s alluring packaging isn’t just pleasing to look at. Picking it up is almost irresistible – and delivers a pleasant consumer experience. That is why the appealing packaging has received several awards in 2017, such as the Red Dot Design Award for Communication Design and the German Packaging Prize. A welcome compliment for the hinged dispensing closure produced by Weener Plastics, which is functional, convenient, reliable and attractive.
Weener Plastics acquires Orange Products Brazil
Weener Plastics (WP), headquartered in The Netherlands, has acquired the shares and operations of Orange Products Plasticos Ltda in Brazil (OPB) from Orange Products Inc (OPI) and C-Pack, its current shareholders. The transaction was closed on 11 October 2017 for an undisclosed amount. This acquisition is in line with WP's M&A strategy.
- Jo Webb
- Brand Launch
- Created 20 Dec 2011
- Modified 11 Aug 2015
- Hits 2927