Webpackaging logo

Revlon adopts Plasticum’s spray actuator Jessica

  • Weener Plastics
Europe, UK, Ireland, Beauty, Personal Care, Premium, Primary Packaging, Aerosols, Caps, Lids, Dispensing Closures, Sprays, Secondary Packaging, Labels, Domed, Plastic, Formulations

Revlon, a renowned global A-brand in the cosmetics market, has chosen Plasticum’s Jessica for their successful brand Charlie. This integrated spray actuator has been adopted for the aerosol body fragrances, fitting into the company’s vision of “glamour, excitement and innovation through high-quality products at affordable prices”. The products are being introduced in the UK market and other European markets.

An elegant design, superb functionality and good value were the key drivers for Revlon’s choice. Spray actuator Jessica complements the glamorous look of the aerosol cans. Extensive tests showed excellent results and fine spray patterns of the different floral fragrances. The target audience is the young, self-confident and independent woman.

Jessica is a horizontal spray actuator that is fitted with the patented Integrated Spray (IS) technology, designed and developed by Plasticum. These IS products consist of only one piece. The insert – usually a separate part – has been completely integrated in the actuator. By adapting the orifice to the formulation a wide range of different spray patterns are possible, depending on the requirements.

The one-piece products are environmentally friendly and recyclable as one part. Jessica is commercially available in 35 mm and other diameters are in progress. The actuator can be supplied with different over caps, varying from straight to domed designs to customise the product and create a premium shelf appearance.

Revlon is one of the strongest consumer brand franchise in the world and has many popular labels in its portfolio. Their cosmetics are sold in over 100 countries across six continents, making the company very mighty and attractive.

See also

Weener Plastics thinks green, serving up sustainable solutions for environmentally conscious customers

As pressure to ‘think green’ escalates through the roof, sustainability continues to be an integral part of Weener Plastics’s strategy. Boasting unrivalled technological competences, the company develops packaging components for the personal care, food & beverage, and home care markets, working incessantly towards minimising its carbon footprint. Ilona Vermeer underscores the importance of sustainability solutions for Weener, explaining how it is determined to make the plastics packaging industry circular in the next years.

Multiple awards for Nivea packaging with Weener Dispensing closure

Nivea Hand Care’s alluring packaging isn’t just pleasing to look at. Picking it up is almost irresistible – and delivers a pleasant consumer experience. That is why the appealing packaging has received several awards in 2017, such as the Red Dot Design Award for Communication Design and the German Packaging Prize. A welcome compliment for the hinged dispensing closure produced by Weener Plastics, which is functional, convenient, reliable and attractive.

  • Brand Launch
  • English
  • Modified 28 Aug 2015
  • Hits 2408