As pressure to ‘think green’ escalates through the roof, sustainability continues to be an integral part of Weener Plastics’s strategy. Boasting unrivalled technological competences, the company develops packaging components for the personal care, food & beverage, and home care markets, working incessantly towards minimising its carbon footprint. Ilona Vermeer underscores the importance of sustainability solutions for Weener, explaining how it is determined to make the plastics packaging industry circular in the next years.
Weener’s focus upon Corporate Social Responsibility (CSR), ensuring the provision of a healthy and pleasant working environment, is to be commended. To what extent does your CSR policy extend to address sustainability within the business?
At Weener Plastics, we care about the impact that our activities have upon the environment, and sustainability has therefore already been incorporated into our business strategy for many years. We recognize the importance of the environment around us, and we ensure that natural resources, such as materials, energy, and water, are used in a responsible and economical manner during the manufacturing of our products. Our supply chain has adopted a sustainability focus, and we now seek constant sustainable and responsible procurement, whilst still meeting our business requirements.
Weener Plastics strongly believes that the plastics packaging sector should be transformed into a circular industry, and we are fully committed to playing an active role in this transformation. With this in mind, we recently established our special ‘Material Team’ which investigates the continuous development of innovative sustainable material solutions, including those post-consumption, and executes extensive testing in our own dedicated test center. Developing an extensive knowledge base of sustainable materials, this team is fully geared with the proactive attitude needed to support our customers through the transformation process as they change their products into more sustainable packaging solutions.
What ‘green’ products are currently available to Weener customers?
Lightweighting, energy reduction, and integration of functionalities have been longstanding innovations offered by Weener, and the company has enjoyed customer recognition for this reason. More recently, we have been incorporating solutions that are increasingly sustainable, adding DfS (Design for Sustainability), Product Life Cycle Thinking, and Circular Economy to our range of innovative offerings. At Weener we continue to strive to offer customers the best solution with regards to both sustainability and cost effectiveness.
Sustainability is equally key within our manufacturing and logistic processes, and valuable investments in the best advanced technologies mean that we now recycle heat from machines, use green energy where possible, and integrate operational steps, saving time, energy, and costs. Stacking, nesting, and layer packaging has optimised logistics, whilst low-emission transportation further contributes to our ever-constant efforts towards sustainability.
We offer dispensing closures and aerosol caps made from up to 100% recycled material. Our dispensing closure for Seventh Generation’s Natural Dish Liquid, made of 100% post-consumer recycled material (PCR), is a prime example, alongside our mono-material tube closure, Pure Dispense, with PP membrane, designed for easy recycling, demonstrating our determination to manufacture products that are progressively sustainable.
We also offer sustainable dosing technologies, such as our SMART+ technology, a lightweight dosing system with a hinged lid that ensures precise and accurate dosing of liquids without spillage and/or overdose. This allows our customers to choose packs with higher concentrations, significantly reducing the amount of packaging used.
How has Weener coped with the pressure to adapt to the times, and has the company’s significant expansion contributed further challenges?
Whilst sustainability has always been part of our innovative offering, technological advancements have provided exciting opportunities to adapt to the times, adopt new technologies, and reduce our own carbon footprint. Moulding technology is one interesting area, and we have invested heavily in the transfer of hydraulic technology to electrical drives on both machines and molds. We are constantly on the lookout for the most environmentally friendly technologies and we also conduct our own research with the aim of reducing electricity use and our CO2 footprint.
Likewise, expansion has not proven difficult; newly acquired companies are immediately introduced to our business initiatives, and we follow a very structured procedure in order to consolidate our sustainable practices. In the past we have noticed that new locations have developed green initiatives that we have been able to incorporate into the Weener organisation, meaning that we have been able to learn from each other, combining the best of both worlds.
Has Weener received recognition for its innovative spirit and efforts towards ensuring a sustainable future?
This year, having been a finalist at the Plastics Caps & Closures 2018 Innovation Awards in Chicago, Weener has been awarded the much-acclaimed Silver status by EcoVadis, an achievement based upon Environment, Supply Chain, and Social and Ethics data collected from our worldwide plants. This impressive certification indicates Weener’s continued journey towards excellence, upholding the traceability and transparency of our documentation, and recognising our commitment to technological innovation. We will now go for gold, striving to achieve the top EcoVadis level in the next year.
Weener understands that recycled materials are a key focus for our customers, and, in order to always offer them the best sustainable solutions, we invited experts within the industry to a sustainability workshop last year. Guests ranged from raw material suppliers, to large global customers with challenging sustainability targets, to Wageningen University and the Dutch Institute for Sustainable Packaging (KIDV), thus representing all areas of the supply chain and feeding us with a great deal of extra knowledge needed in order to support our customers in the process of making their packaging sustainable. Customers recognise our expert levels of design, quality, and functionality, and have valued our innovative approach, proactive attitude, and our support in their search for sustainable solutions.
How does Weener envisage a sustainable future?
Weener is one of the frontrunners in the recycling field, and we will continue to invest in a future circular industry, developing the best technologies to process recycled materials. Each and every product that we develop will be designed to be more sustainable than the one before, and we pledge to actively promote the best alternatives to our customers. Our multi-layer Eco Tube, currently under development, and made only from green and recycled materials, is just one example.
We strongly believe that we must play an active role in making the plastics packaging industry more sustainable, a view reflected by our slogan, ‘Weener Plastics, we care, we inspire, we deliver!’.
Carl, a dual spray actuator for optimal freshness in shoes
Need to freshen up shoes after intensive activity? Weener Plastics (WP) has developed Carl, a smart shoe deo spray concept with two sprays circulating in opposite directions. In addition, Carl is a very sustainable solution. It has been especially designed to be produced from Post Consumer Recycled polypropylene.
Weener Plastics joins the Amazon Packaging Support and Supplier network
Global packaging manufacturer Weener Plastics has become an official participant in the Amazon Packaging Support and Supplier Network (APASS). The company is experienced in designing, developing and manufacturing rigid plastic packaging that meet demanding e-commerce delivery circumstances. Accordingly, Weener Plastics is pleased to be qualified as a member for Amazon's Frustration-Free Packaging Programs.
New Guhl packaging helps Kao reach sustainability goals
Sustainability is the most important topic in the plastics industry. Brand owners and plastic packaging manufacturers are eager to reduce the environmental footprint of plastic packaging. Kao has great ambitions in this area. The Japanese personal care manufacturer is introducing rPET bottles for its renowned hair care brand Guhl, manufactured by Weener Plastics.
Weener Plastics’ Eco Green Tube - Making the difference
The inventive development team at Weener Plastics (WP) in Brazil developed the Eco Green Tube, an environmentally-friendly, mono-material squeeze tube for Personal Care solutions. Sustainability was the key challenge for the development of this standard 40 mm tube, being the first real “green tube” in the market. With a production base in Brazil, the Latin-American market is targeted.
Weener Plastics' e-commerce-ready laundry detergent closure for Henkel
Henkel and Weener Plastics have teamed up to translate a challenging new laundry detergent closure design into reality. The result is an appealing, functional dispensing closure that perfectly complements the newly designed bottle and has the ultimate mix of characteristics: a sustainable system with excellent pouring behavior, suitable for e-commerce use and optimal efficiency in manufacturing and logistics.
Weener Plastics' attractive spray cap for new Nivea deodorant packaging
For many years, Nivea has been Beiersdorf’s loved and always reliable global skin care brand. Great care was taken in selecting a packaging supplier for their new female deodorant and anti-perspirant range. Weener Plastics (WP) was chosen to design, develop and manufacture the new twist-lock spray cap, including development and manufacturing of the tooling.
Weener Plastics to acquire Proenfar
Weener Plastics (WP) Group acquires Latin American packaging solutions provider Proenfar from Altra Investments. The agreement was signed on 23 April 2018. With this acquisition, plastic packaging supplier WP continues its expansion in emerging markets and strengthens its product portfolio. The parties have agreed not to disclose the purchase price. The transaction is subject to customary closing conditions.
Weener Plastics acquires Artpack in Russia
Plastic packaging supplier Weener Plastics (WP) Group, headquartered in the Netherlands, has acquired bottle manufacturer Artpack Ltd in Russia. The transaction closed on 20 February 2018 for an undisclosed amount. This acquisition fits perfectly within WP’s global expansion strategy.
Weener Plastics adopts pioneering approach with PCR
Driven by innovation and the ambition to push boundaries, Weener Plastics (WP) has initiated a variety of circular economy programs. One of these initiatives is the introduction of non-food standard caps and closures made from up to 100% Post Consumer Recycled (PCR) polypropylene.
Multiple awards for Nivea packaging with Weener Dispensing closure
Nivea Hand Care’s alluring packaging isn’t just pleasing to look at. Picking it up is almost irresistible – and delivers a pleasant consumer experience. That is why the appealing packaging has received several awards in 2017, such as the Red Dot Design Award for Communication Design and the German Packaging Prize. A welcome compliment for the hinged dispensing closure produced by Weener Plastics, which is functional, convenient, reliable and attractive.
Weener Plastics acquires Orange Products Brazil
Weener Plastics (WP), headquartered in The Netherlands, has acquired the shares and operations of Orange Products Plasticos Ltda in Brazil (OPB) from Orange Products Inc (OPI) and C-Pack, its current shareholders. The transaction was closed on 11 October 2017 for an undisclosed amount. This acquisition is in line with WP's M&A strategy.
Successful launch for premium cosmetics with CosmoTop tube closures
Visual quality, sustainability and convenient handling is why renowned brand owners have chosen Weener's new CosmoTop tube closures. The alluring dispensing closures combine weight reduction with proven consumer benefits whilst giving the package an attractive look. CosmoTop lines stand for upmarket tube closures and benefit from two lid design options.
Weener Plastics presents new corporate identity, HQ and name
Weener Plastics is strengthening its well-established position as a strong, competent and reliable full service global supplier of innovative plastic packaging solutions. Therefore, it is implementing a new corporate identity, the HQ is being relocated and several name changes are being executed.
Weener acquires Brazilian molding activities
Weener Plastic Packaging Group (WPPG) has acquired the shares of its joint venture partner Globalpack and currently owns 100% of Weener Globalpack Indústria Plástica Ltda in Jaraguá, São Paulo, Brazil. The plant produces plastic packaging components for deodorants and antiperspirants. The company has been renamed and will operate as Weener Indústria Plástica Ltda from now on.
CosmoTop tube closures, a new level of quality and appearance
In recognition of market demands for innovative and superior quality tubes closures, Weener has developed a family of attractive tube closures called CosmoTop. These are available in several diameters, designs and surface finishes. Various smart features with additional consumer benefits were incorporated in this development.
3i invests €250m in Weener Plastic Packaging Group
3i Group plc (3i), the international investment manager, has agreed to invest approximately €250 million (c. £183million) in Weener Plastic Packaging Group, a leading manufacturer of innovative plastic packaging systems for the world’s leading FMCG companies and private label manufacturers. The former shareholder, Lindsay Goldberg Vogel, has sold its stake in WPPG.
Weener expands operations in the Netherlands
Weener Plastic Packaging Group (WPPG) has expanded its production activities in the Netherlands. The facility in Ede – Plasticum Netherlands, part of WPPG since June 2013 – has almost doubled its operations with the annexation of its 4,400m2 neighbour building. A newly built corridor connects the two buildings, resulting in a total space of 11,000m2.
Weener launches its new corporate website
Weener has launched its new corporate website - www.wppg.com. Plasticum - part of the Weener Plastic Packaging Group since June, 2013 - has been integrated into the new site. The fully redesigned website has a contemporary look and feel, and much more user-friendly navigation, following the latest world wide web web standards. The new site reflects the company's focused strategy and the capabilities to meet today's customer needs.
New cream cheese package for Hochland developed by Weener Plastic Russia
Hochland, the leading expert for cheese products in Europe, has recently launched a new range of cream cheese products. Being a valued supplier for many years, Weener Plastic Russia was awarded the job to design and develop the complete new packaging range. The packaging is functional and appealing. The jars and lids are injection moulded while decorated with an In-Mould-Label and have been optimized to offer a stable and sound filling process on high speed filling lines.
Weener Plastic Packaging Group inspires with a cost-effective dosing system
The Weener Plastic Packaging Group has developed a new patented cost-effective dosing system: the Pure Dispense technology. The applied membrane is a sustainable solution for an accurate and controlled dispense of various formulations, thanks to the efficient and direct movement of the membrane when squeezing the tube or bottle. It is particularly suitable for personal care solutions, such as creams, gels and lotions.
Nutri-Line: Innovative lids and scoops for enhanced hygiene and comfort
Weener Plastics has developed the Nutri-Line, a new total packaging concept for a safe and hygienic dosing of infant formula which benefits a patented tamper-proof indicator. The Nutri-Line features a hinged lid with a convenient grip for easy opening and closing, and an integrated stackable scoop.
Weener Plastic Packaging Group acquires 100% of Weener Empire Plastics Ltd
After being a minority shareholder for 8 years, the Weener group, a German based globally active corporation, has acquired the remaining shares of the Mumbai headquartered Weener Empire Plastics Ltd for an undisclosed amount. The deal includes 7 factories across India.
The integration of Weener and Plasticum
In order to support customers internationally even better in the future and expand Weener's market position, the Weener Plastic Packaging Group will restructure: The Dutch Plasticum Group B.V. with its 300 employees and four European production facilities will be integrated into the Weener Plastic Packaging Group as a subsidiary.
Weener Plastic Packaging Group strengthens its market position
To fully exploit the considerable international potential in the personal care, food and beverage, home care, chemical, and pharmaceutical packaging markets, Weener Plastic Packaging Group located in Weener (Lower Saxony) has restructured. Plasticum Group B.V. of the Netherlands, with its 300 employees and four European plants, will be integrated into the Weener Plastic Packaging Group.
Lindsay Goldberg acquires Plasticum Group B.V.
Private equity firm Lindsay Goldberg LLC, New York, in Central Europe represented by Lindsay Goldberg Vogel GmbH, has acquired Plasticum Group B.V., the Netherlands. The Competition Authorities have already approved the acquisition, that has been fully financed with own equity capital.
Sunshine, Plasticum’s revolutionary 65 mm over cap
Plasticum, market leader in aerosol caps, recognizes the market need for high quality, cost-efficient and eco-friendly products. Therefore Plasticum has developed Sunshine, a lightweight 65 mm over cap for ambitious customers in the technical aerosol market. Sunshine is unique and distinguishes itself from the competition as it offers several benefits to efficiency on the line, during packing, and throughout delivery.
Revlon adopts Plasticum’s spray actuator Jessica
Revlon, a renowned global A-brand in the cosmetics market, has chosen Plasticum’s Jessica for their successful brand Charlie. This integrated spray actuator has been adopted for the aerosol body fragrances, fitting into the company’s vision of “glamour, excitement and innovation through high-quality products at affordable prices”.
- Charlotte Way
- Created 10 Sep 2018
- Modified 24 Sep 2018
- Hits 1079