For companies committed to minimizing their environmental impact, WP's PET roll-on for deodorants and antiperspirants offers the perfect solution. It combines the elegance of glass with a significantly lower carbon footprint.

Lower Carbon Footprint

This sustainable development offers several advantages compared to glass roll-ons. The carbon footprint of this design saves 35% or more CO2 emissions, depending on the weight of the current glass roll-on.

It can also be easily recycled once the product is depleted, with none of the parts requiring incineration, as is the practice for plastic parts on glass roll-ons. Additionally, the lightweight pack can be made of recycled material (rPET), further enhancing sustainability.

Excellent Performance

The 4-piece roll-on packaging concept provides advanced sealing properties and excellent pack tightness. The pack, with fully aligned tolerances, features a convenient opening and closing mechanism.

The roll-on is available in a high-quality glass look as well as a matt frosted look, appealing to consumers who value a premium finish.

Easy Customization

Thanks to the innovative tooling concept, the bottle is easily customizable. It will be paired with a 1.14” roll-on ball and a matt PP cap that can be colored as required to match branding. The complete pack can be further tailored through decoration.

Sustainability at WP

WP is reworking its standard product offerings to be recyclable, reusable, refillable, or any combination of these options by 2025, as well as sending zero waste to landfill.

"We are working to innovate in our product offering through smarter product designs and solutions that are manufactured with significantly lower amounts of material and resources, yet still maintaining the excellent product performance for which WP is recognized. Our PET roll-on meets consumer requirements for convenience and excellent performance and benefits from a high-end look to match that of glass, with a design that saves CO2 emissions significantly."