CHALLENGE

Valerie McMurray, Founder and CEO of

SOLEIL TOUJOURS,

wanted to restage her luxury sun care brand. The completely custom engineered packages would define the brand’s image and redefine the larger luxury “sunscape.” SOLUTION Valerie and WHIPSMART reimagined her line as a series of glossy rich black forms that will endeavor to change the way consumers perceive sun care products. The deeply engraved PETG black bottles and matte gold anodized aluminum closures evoke pure luxury.