WWP Beauty, a leading full-service supplier to the global beauty industry and the source for everything beauty has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer.

Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.

In her new role, Musa will be responsible for driving future-focused innovation through WWP Beauty’s marketing, creative and innovations teams and initiatives globally. Her leadership is expected to bring forth continued growth for the company, with new innovations and inspiring product launches from every category of the WWP Beauty business including packaging, formulation and accessories.

Additionally, Musa will be responsible for upholding the newly established WWP Beauty pillars which promises that the company will provide their customers service in partnership and future-focused innovation at the global scale.