WWP Beauty, a world-class full-service supplier to the global beauty industry, is redefining its sustainability strategy and solidifying its commitment to creating a future that is clean, inclusive and sustainable through new leadership, strategic partnerships with like-minded organizations, and rapid innovation.
WWP Beauty, a world-class, full-service supplier to the global beauty industry, has launched a new suite of turnkey products with formulations and packaging that each address trends within the beauty space.
The new Zero+ Collection features formulations that are clean, inclusive and multi-tasking, with packaging that is made from natural, renewable ingredients that are responsibly sourced and created from the rebirth of farm waste. This condensed collection of highly functional products includes 3 multi-purpose products and is paired with accessories to showcase the company’s full-service capabilities.
Zero+ Skin Prep + Perfector
A blurring balm enriched with Beet Root Extract, Elderberry Extract and Sea Moss that is used to prime and prep the skin before makeup application, or worn alone to virtually even out skin tone, erase fine lines and skin imperfections creating a flawless, hyper-natural, ‘your-skin-but-better’ look and feel.
Zero+ Face + Eyes + Lips Enhancer
An all-over, multi-tasking skin enhancer that can be used on the cheeks, lips and eyes as a 1 minute makeup that delivers a hint of color and an ultimate dewy glow while moisturizing and protecting the skin. It features a blend of Squalane, Sea Moss, and Elderberry Extract.
Zero+ Brow Shaper + Styler
A multi-functional creamy pomade with flexible hold to style and condition brows, beards and flyaways. Infused with Jamaican Black Castor Oil and Fenugreek.
Zero+ Packaging Line
This zero plastic, plant-based packaging line was developed with the mission of offering solutions that align with WWP Beauty’s “6R’s of Sustainability.”
The Zero+ packaging collection closely represents Reduce, Replace, Respect and Rebirth because it is responsibly and locally sourced from farm waste which does not interrupt the food chain supply and reduces its overall carbon footprint of the material and final component. Ultimately, this packaging helps promote a circular economy, reducing waste and utilizing renewable resources.
Musa Dias, CMO of WWP Beauty said:
“Now more than ever, we are seeing beauty consumers increasingly adopt streamlined beauty routines based on multifunctional products - born from the desire to buy more sustainably, while also simply saving time and money. The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment.”
All items in this collection are made with clean, compliant, vegan and cruelty-free formulas and sustainable packaging and accessory options. This collection demonstrates the company’s unwavering commitment to reducing its global carbon footprint, supporting a circular economy throughout the cosmetics industry and working towards creating a more sustainable, clean and inclusive future.
For this year’s Earth Day, WWP Beauty is making its green commitment to make up with the Earth and create positive and purposeful impact through consistent, sustainable innovation and a renewed sustainable stock library that gives customers more solutions towards meeting their own sustainability goals.
WWP Beauty Names Musa Dias Global Chief Marketing Officer
WWP Beauty, a leading full-service supplier to the global beauty industry and the source for everything beauty has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer. Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.
WWP Beauty, a leading full-service supplier to the global beauty industry, partnered with Scentinvent Technologies, a scent invention company, to disrupt the fragrance space with their latest partnership and innovation. This future-focused fragrance formulation packaged in WWP Beauty’s new delivery systems will revolutionize the category by offering never-before-seen featured benefits with a new experience for the senses through color, scent and touch.
The growth of deodorant
With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.
The push for environmentally friendly packaging was a massive trend in 2018 and has continued to expand in scope thus far in 2019. The so-called “Green Movement” has seen the production of vegan products, sustainable packaging, and spurred powerhouse celebrities like Kourtney Kardashian to go to Congress to support the Personal Care Products Safety Act, which would allow the FDA to regularly review the safety of cosmetics’ ingredients.
Bain Capital Private Equity Acquires World Wide Packaging.
“World Wide Packaging looks forward to bringing our high quality, award-winning packaging innovations, and speed to market to more companies across the globe.” The senior management team at World Wide Packaging will remain in place, with CEO Barry Freda continuing to lead WWP in this new venture.
- Bianka Cramblit
- Product Info
- Created 10 Sep 2021
- Modified 10 Sep 2021
- Hits 276