WWP Beauty continues its commitment to "Beauty with Purpose" and is excited to announce the launch of its latest sustainable and eco-smart collections. Unveiled at Luxe Pack LA/ Makeup in Los Angeles (February 14th & 15th, 2023), the latest innovations included the SOS Ocean plastic collection, high-end mono-materials, and refillable packaging solutions. 

The WWP Beauty Express Beauty Collection, launched during the February expo, is an effortless system of multi-tasking on-the-go beauty essentials. Express Beauty embraces and highlights unique features, promoting self-expression and skin positivity rather than unrealistic perfection. Formulas are packed with superhero ingredients that hydrate, brighten, and protect the skin and are safe from pollution, thanks to WWP's featured sustainable packaging solutions.

Glow On Serum is a smooth, lightweight, clean, and transformative formula that neutralizes dull and tired skin, boosts hydration and reveals healthy, radiant-looking skin.

Time Stopper Concealer Stick - A clean and creamy formula that glides on like a second skin, delivering all-day wear without creasing. It doubles up beautifully as a brow bone highlighter and a face shaping too!

EZ Eye Base and Primer - A multi-purpose, clean, and long-lasting formulation that functions as an eyelid base, eye primer, and under-eye concealer. It minimizes the appearance of fine lines and conceals skin imperfections, maximizes eyeshadow hold, boosts color impact, and prevents it from creasing, smudging or transferring

Express Color Stick - An all-over multi-purpose color stick that features a clean formulation infused with skin-loving ingredients and universal shades ideal for all skin tones. Creates the ultimate monochromatic makeup look quickly and easily!

Ready-To-Go-Glossy - A multi-purpose, all-over gel that is lightweight and glides on easily, providing skin with an ultra-glossy finish. It can be used alone or as a base to render a luminous effect.

WWP Beauty looks forward to advancing your brand's sustainability goals and turnkey packaging, mindful of product formulations.