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Yves Rocher
The Botanical Beauty Experts
It was 50 years ago, in the attic of his family’s home, in the heart of Brittany, France that Yves Rocher created Botanical Beauty, based on the richness of the botanical world and its infinite potential.
From the very beginning, he insisted on controlling each step of the production cycle in order to guarantee the quality of all his products and ensure that his Brand was based upon performance and respect. His aim was to offer:
- Beauty Care that is powerful and draws on the life force of plants, their capacity to regenerate, their vital energy and their secrets to longevity, to intensely benefit your skin and respond to its rejuvenation needs.
- Beauty Care that respects your skin and that is also respectful of nature, limiting its impact on the environment and, every day through its actions, actively taking part in the protection of biodiversity.
A Unique Business Model
Yves Rocher is a one-of-a-kind Brand that has chosen to master every aspect of its operations: organic agriculture, botanical and scientific research on plants, innovative active ingredients development, formulas, raw materials supplying, manufacturing, packaging, shipping and distribution around the world. A Brand that, out of loyalty, decided to focus most of its activities at La Gacilly, for it is its history and its founder’s birthplace.
Research in Botanical Beauty®
Rarity in green cosmetic, Yves Rocher has its own research department. A Research Center is specifically dedicated to Botanical Beauty Care innovation. 20 multidisciplinary teams are working together to discover, isolate and formulate the most efficient ingredients and textures based on plants for women beauty care.
