Packaging Innovations

Jardin Secret, the new fibre mascara brush range by Albéa Tips Studio, inspired by the world of flowers

Albéa, world leader in mascara, presents a new range of multifunctional brushes with the evocative name of 'Jardin Secret' or secret garden. These three new brushes, stemming from the combination of two Albéa technologies – Da Vinci and Multizones – give exceptional results. Seen from above these brushes are designed with unique petal-like forms for fabulous eye make-up.


Casserole-style dishes enhance new ready meals

RPC Barrier Containers is supplying a new thermoformed barrier plastic tray in the style of a casserole dish for leading French ready meal producer Gendreau Group and its subsidiary VIF, for the launch of a range of high quality 'country style' ready meal recipes. The casserole meals will be sold under the La Cuisine d'Océane brand – the second largest French ready meal brand in the microwaveable tray sector.


Magnetic's fragrance bottles offer both elegance and the illusion of movement

Magnetic packaging has released a line of bottles designed to take further advantage of the third dimension. The new bottles are set within a circular mount that allows the bottle to turn 360 degrees, offering an interesting, quirky look that offers the illusion of movement and sets them apart from anything else on the shelf.

Magnetic Packaging

Giflor takes inspiration from vibrant spring hues and tones to extend its standard colour range

Following the launch of Giflor's Eco Low Profile Oval bicolour closure, which is already generating positive results, Giflor has made the decision to extend its range of standard colours available. The company's standard range of colours now encompasses 333 different tones, shades, and hues from which to choose without any surcharge.


Rexam partners with Heineken Russia to create an elaborate can design for its rice beer brand, Feilong

Rexam, a leading global can maker, has collaborated with Feilong to produce a can for its brand new, traditionally-inspired rice beer. With a striking design, the can uses various ink combinations specifically selected by Rexam to incorporate Feilong's Chinese cultural influence.

Rexam Beverage Can - Europe & Asia

Premi launches the gorgeous Flex line of fragrance bottles

Premi, one of Italy's leading producers of packaging concepts, has released a gorgeous new glass bottle line designed to offer fragrance producers an elegant and distinctive option. The Flex line, made of extremely high quality glass, offers excellent heft, crystal clear clarity, and a number of distinguishing decoration options to make the line one of the most appealing recent launches in the fragrance space.


Mostra by Vetroelite: The art of mise-en-scene

It is through the spectacular elegance of its curves that Vetroelite's Mostra carafe shows off. Unwaveringly contemporary, this carafe takes into good account the creative trends of high quality spirits: Impressing facing, it boasts a generous weight and a thick glass bottom. The spectacular shape configured by Vetroelite guarantees real visibility at the point of sale and its fine and extravagant style in tune with the mood of the times.


RPC's new jar makes an impression on-shelf

Leading Italian cosmetic company ESI SpA has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream. The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastic to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains.


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