The world is designed for the average person. The average person, though, is a mature adult in relatively good health. The largest two groups that do not fall into this category are seniors and children, both of which have specific limitations when it comes to interacting with product packaging. For seniors, reduced dexterity is often an issue with regard to getting to a product whereas with children, the opposite is true, their access needs to be limited, especially with regard to medications. This is the primary motivation behind Mold Rite Plastics' release of the EZ-Grip and EZ-Safe closure family.
Hoping to acquaint even more beer lovers with its distinctive brew, Burnside Brewing Co. has launched Couch Select Lager in Rexam 12 oz. cans. In addition to looking good, Burnside Brewing chose to expand into aluminium cans for their many other inherent benefits. Cans are lightweight and provide complete protection from light and oxygen, preserving beer's freshness. They are durable and portable, and the most sustainable beverage package in the world.
The latest innovation from the Taiwanese firm, Fancy & Trend firm applies a brand new look to the top of cosmetic containers. Ordinary, fully functioning cosmetic packaging such as lip gloss, eyeliner, eye shadow or mascara is instantly and effortlessly transformed when the company adds a miniature sculpture and literally makes it stand out from any other cosmetic offering.
The packaging market is an innovative place which is constantly in motion, and not entirely without reason, as the right packaging is crucial for the success of any product. The four standard functions of packaging (protection of the product, keeping products together, providing information and serving as a means of advertising) will perhaps always remain unchanged. Nonetheless, it is certainly possible to identify trends within the packaging market.
For seven years, Q Drinks has offered its spectacular sodas and carbonated mixers to consumers exclusively in glass bottles. Looking to bring its unique beverages to even more consumers, the "carbonated crusaders" have launched their seven flavors in Rexam 12 oz. Sleek® cans.
Guerlain is celebrating the 30th anniversary of its quintessential compact range with a truly dazzling bronzing powder, Terracotta Sun Celebration. As for previous editions, the design and manufacture of this beautiful wooden compact was undertaken by Technotraf Wood Packaging, a Quadpack company.
With an estimated 25 million people in the United States suffering from heartburn and indigestion daily, Relief OTC™ set out to create a fast-acting liquid antacid to help these consumers. Relief OTC™ is a FDA-compliant, over-the-counter antacid that combines proven ingredients in a convenient portable bottle.