Nutraceuticals have firmly captured their share of shelf space – and demand for products in this category is projected only to grow.  Yes, they're exactly what they sound like: nutritional supplements that are monitored for quality like pharmaceuticals though they're available for purchase without a prescription.  The term "nutraceuticals" encompasses just about everything that people ingest that isn't a food or medicine, such as vitamins, homoeopathic remedies, naturopathic diet supplements, minerals, shark cartilage, bee pollen, you name it.  As we learn about diet and how it affects our ability to live a long and healthy life, it’s only natural that products in this market are gaining swift and wide acceptance with the elderly, as well as many health-conscious young people.

Yet, many of the older consumers who benefit from nutraceuticals often find the simple action of opening a vitamin bottle or jar a bit complicated.  Some don't have the strength or dexterity that they used to.

Which is one of the primary reasons Weatherchem, a leader in innovative dispensing closures, has developed the NutraGen II® closure.

The NutraGen II was designed to be easy to open with very little effort.  The closure dispenses both large and small pills, and with one-hand easy opening, is senior-friendly.  The NutraGen II provides a welcome change from standard screw caps that are difficult to open or flip tops that are just OK.

Marketers at nutraceutical companies understand that the demand for vitamins, minerals, and supplements is being driven by the consumer trend to pursue a healthier lifestyle through wellness and "clean living."  Combine these new attitudes with an aging population and increased life expectancy, and you get a market that's going to grow around 6% annually - and those consumers are going to buy the product that's easiest to use.  Brand loyalty is still up for grabs, so it makes sense for nutraceutical products to be sold in a differentiating package that makes them more desirable.

Weatherchem’s NutraGen II is a closure that offers a clear benefit to a fast-growing consumer segment, and by so doing, offers a clear benefit to the company that chooses to compete in this market.