Supermarket giant Asda has launched a range of Biomaster protected own label cling film, kitchen foil and greaseproof baking paper.

The dispenser carton outers contain inbuilt antibacterial technology designed to inhibit the growth of harmful microbes.

The dispensers provide a “clean to touch” surface helping prevent cross-contamination of bacteria from hand to carton and from carton back to hand.

The new products are manufactured by CeDo Limited, Europe’s largest producer of own label and branded household disposables. The company's cling film and food wraps are widely used in the catering industry to cover sandwiches and foods to be refrigerated or sealed to keep food fresh.

Every year in the UK there are around 450,000 cases of food poisoning. Many of these are linked to cross-contamination from outer packaging which has come into contact with Campylobacter, which is commonly found in raw meat and chicken.

Addmaster Marketing Manager adds: “Biomaster provides an effective first line of defence to reduce the threat of cross-contamination on just about any surface or contact point.

“Asda’s initiative provides extra user confidence and offers measurable protection for everyone in a kitchen environment.”