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Melodie Mystery is WestRock's latest addition to the Melodie line, designed to offer perfect dispensing as well as an attractive silhouette. Speaking with Sandy Gregory, WestRock's Associate Marketing Director for Global Fragrance & EU Beauty, we learned just how far the company goes to ensure brands can offer their consumers the perfect product usage experience.
WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.
Webpac’s PackStudio3D software, that works in a web browser with no plugin, has been upgraded to display totally lifelike models of glass packaging, including glass jars, bottles, and vials. Users can rotate, zoom in, and even decorate the packs with different colors or labels.
Imagine a world without packaging. No bottles or bags. No caps or cans. No tubs or tubes. How would you store things? How would you get things from A to B? How on earth would you get a pizza delivered? Packaging just makes life easier.
Luxe Pack Shanghai, the only live platform that really promotes creative packaging in Asia, will celebrate its 10th anniversary from 12 to 13 April 2017 at Shanghai Exhibition Centre. With 30 years of experience in Monaco, Shanghai and New York and a real network throughout the world 3 times a year, Luxe Pack Shanghai has become the most acclaimed event for creative packaging industry.
The ESTube is not only an innovation in plastic tubes, it’s an innovation in supply chain technology. The way companies order and purchase tubes today will be entirely transformed.
Business has never been better for Virospack. After 60 years at the top of its game, the Spanish company is expanding to ensure that it maintains its place leading the world's cosmetic dropper market. Webpackaging talks to Rosa Porras to find out what's happening right now, and how the company has consolidated its position with the world's top international beauty and cosmetic brands.
When leading Taiwanese pump manufacturer Prosking Plastic Products (PKP) wanted to strengthen their Internet presence, they turned to packaging experts Webpac to develop a slick new web site and digital catalog. The end result is a clean, responsive web site in both English and Chinese.
Using Webpac's PackStudio3D™ technology, leading flexible packaging manufacturer Taiwan Lamination have given customers access to their pouch pack artwork templates allowing them to upload and visualize their packaging designs in real-time 3D.
