Personalized or individualized packaging is a trend which is set to stay. During the last few years the health and pharmaceutical industries are increasingly investing in primary packaging that can engage with the patient. From apps to informative websites, metered dosing to packaging with in-built sensors and alerts, the pharmaceutical industry is looking to a future where one-size-fits-all is no longer the care model of choice.
Last issue, we released a trio of what we considered apparent trends in the pharmaceutical packaging space. We've decided to follow up with some more trends we believe are bound to make waves in the space. The big news these days seems to be centered on personalized medicine, otherwise known as precision medicine, theranostics, or stratified medicine.
There aren't many packaging companies that have been in business for 150 years. Remy & Geiser is one of those elite few. Listening to customers, enhancing its products and developing in line with international regulations keep the pharma packaging company going from strength to strength. Christian Kohl, Sales Director and Johann Herdt, Key Account Manager - Pharma, highlight how R&G maintains its strong position.
Olan de Mexico is a point of reference for atomizers and cosmetic dispensers. For over 50 years the Mexican company has been competitive in the market whilst offering top quality products which meet the needs of consumers and brands alike. Israel Olegnowicz currently leads the company and explains how Olan continues to grow 15% year on year.
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Since BONA Pharma was established in 1995, it has been growing from strength to strength with new patent-pending products, top level awards and certifications, and now the pending completion of the construction of the BONA Industrial Park. Ms. Janny Hsing, Vice General Manager of BONA Pharma explains how in less than 25 years the company has become a major player in the pharmaceutical industry.
The first launched of the site's magazine trio, Beauty by Webpackaging offers site visitors a summary of the latest trends and happenings in the beauty packaging space. Each issue offers a number of articles categorized by theme for easy reading. Issue 9 is no exception, with a number of articles related to contemporary and upcoming trends, new product releases, new technologies offered on the market, original content, in-depth company spotlights, and much, much more.
When last we left our team seeking out trends, little did they realize there would be so many of them ready to be unleashed on an unsuspecting beauty sector. Many are related to similarities in design or presentation, but there are also those related to the technologies used and consumer expectations tying fashion to cosmetics.
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
