where successful brands source packaging

Whilst it remains the brand's role to target specific consumer groups through its own advertising and promotion, it is the responsibility of the packaging manufacturer to help brands secure customer loyalty through exceptional packaging, designed to look and feel good throughout the product's lifetime. Research suggests that packaging has a direct influence on the consumer and his or her loyalty towards a brand, but the question arises as to what extent this is always the case. Professional cosmetic packaging manufacturer, Yuen Myng, proposes that a strong focus on high quality products is the key to boosting consumer satisfaction, underscoring the importance of investing in rigorous testing processes.

While a buffet of options is already being served across the globe, the Korean market was ahead of the game with the trend, offering many different courses to this new ‘foodmetics’ industry. The trend only seems to be becoming more popular, with some of the biggest beauty brands now manufacturing products that you’d be forgiven for thinking would look more appropriate placed on the shelves of your local supermarket.

With over 30 years of experience, Papillon Ribbon & Bow is a worldwide specialist in providing customizable ribbon solution for cosmetic companies across the world, servicing its clients out of its six offices and warehouses around the world. Its design teams work closely with clients to develop the most innovative packaging solution for their products. Here is a snapshot of two of its projects and innovation.

Headquartered in Taiwan, SR Packaging has gone from strength to strength as a client-focused Asian supplier since its founding in 1989, targeting itself towards the skincare and beauty markets. Having built its reputation as a specialist in airless packaging, PET bottles, dispensing pumps, and 100% PE tubes, the team at SR Packaging can be relied on to ensure minimised transportation costs and cycle times.

The internet has fundamentally altered how people do business, and the snowball effect shows no sign of stopping, as Statista predicts that 2018 e-commerce retail sales across the globe will generate around 653 billion U.S. dollars. Automated purchasing suits workers rushed off their feet down to a tee, while Generation Z cry out for customisation, leaving beauty box businesses facing a series of challenges: that of personalisation, packaging design, and pressure to meet sustainability demands. Does 2018 beauty box mania provide a glimpse into the future of retail? Competition may be tough, but it wouldn’t come as a surprise.

Roberts Metal Packaging has well over a century of history, but in recent years it has been the development of the Softline and Softline Extreme lines, in conjunction with investment in state-of-the-art automation which has firmly placed the British company on the packaging map for packaging buyers. As the sustainability movement sweeps across the globe, metal packaging is riding a new wave of success as beauty brands are once again looking to natural packaging solutions that enhance the brand's CSR ideologies, protect the product and look good.

When considering luxury packaging, Aarts Plastics is one of the packaging companies whose name tops the list. The Dutch injection moulding company has worked hard to attract some of the world's luxury brands, and now benefits a well-earned reputation for its spectacular packaging creations. Oriflame, Betty Barclay, Avon and Rituals are just some of the companies which turn to Aarts Plastics when an outstanding piece of packaging is required for their next product launch.

Webpackaging announces the official launch of Beauty Issue 10, a digital publication providing website visitors with an invaluable insight into market trends and the latest happenings within the beauty packaging world. Following the resounding success of previous publications, Webpackaging celebrates the tenth edition of its online Beauty magazine by focusing its lens on brand-new product releases, shining the spotlight on specific suppliers, and offering original content examining the latest cosmetic craze.