where successful brands source packaging

Webpac was tasked with designing and building a new corporate website with an integrated digital product catalog for Toly, a world leader in packaging solutions for the beauty industry.

Digital technology has gotten ever more complex, yet the value of this technology is difficult to define when you consider how much it can enhance market worth. The advancements in digital technology in the past few years have opened up many new possibilities, and LageenTubes recognized early on the value of exploring digital opportunties in order to revolutionalize the flexible tube industry.

2018 was an all-time record year for Webpac as both consumer packaged good brands and packaging suppliers swiftly adopted the Webpac Pack Cloud as their preferred medium for connecting, collaborating, and creating innovative packs.

ACTEGA is one of just a few companies whose products have a daily effect upon the lives of consumers. The functionality, integrity and finished look of many of the packaging products which consumers use day in and out can be traced back to ACTEGA, ensuring product safety and performance. Jim Zawicki and William Allen at ACTEGA North America offer an instructive insight into how the company's offering has become fundamental for safe product performance as well as significantly enhancing shelf appeal.

One of the major movements being seen across the packaging board and not just within the beauty industry is that of sustainability. As a well-known global beauty packaging supplier, and one of the top 20 European beauty solution suppliers, Quadpack takes sustainability very seriously.

Nowadays, a focus on sustainability is a MUST to ensure the survival of our planet. Always staying ahead of the times, Giflor Closure Technologies has been committed to this ever since 2006, when it launched its Eco Low Profile line for bottles, and the company now works with this philosophy in mind every day. As brands look for simple ways to improve their sustainability credentials, Giflor's Eco Low Profile cap options have gone from strength to strength, offering a lightweight packaging option utilizing less plastic material and benefiting a reduced carbon footprint.

Whilst it remains the brand's role to target specific consumer groups through its own advertising and promotion, it is the responsibility of the packaging manufacturer to help brands secure customer loyalty through exceptional packaging, designed to look and feel good throughout the product's lifetime. Research suggests that packaging has a direct influence on the consumer and his or her loyalty towards a brand, but the question arises as to what extent this is always the case. Professional cosmetic packaging manufacturer, Yuen Myng, proposes that a strong focus on high quality products is the key to boosting consumer satisfaction, underscoring the importance of investing in rigorous testing processes.

Headquartered in Taiwan, SR Packaging has gone from strength to strength as a client-focused Asian supplier since its founding in 1989, targeting itself towards the skincare and beauty markets. Having built its reputation as a specialist in airless packaging, PET bottles, dispensing pumps, and 100% PE tubes, the team at SR Packaging can be relied on to ensure minimised transportation costs and cycle times.