Webpackaging logo

PCD 2019 Packaging of Perfume Cosmetics & Design Conference Program

  • ADF&PCD and PLD Paris
Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Fragrances, Shows, Associations, Media, Packaging Trade Shows, Events, ADF&PCD

Wednesday 30 January

Are you ready for the next packaging renaissance?

10:00 – 11:00: Opening session - Retail trends outlook

Are you thinking differently about how packaging can unlock growth in retail channels? Driven by changes in the economy and modern consumer purchasing habits, the retail marketplace is rapidly evolving. Emerging and growing channels, such as e-commerce, require you to take a new approach to packaging your products. Learn about the keys to success.


  • Maryline Le Theuf, Editor - Cosmétiquemag


  • Cyril Bourgois, Operations Director - Groupe Casino
  • Sandrine Williamson, Beauty Director – Monoprix
  • Joël Plat, Ex-Apple Market Leader, Master Marketing Distribution & Customer Relations Co-Director - Université Paris-Dauphine And Professor Of Innovation - Sciences Po Paris.
  • Anaïs Dupuy, Business Development Manager - Kantar Worldpanel

11:15 – 12:15: Is tech fueling a renaissance in packaging design?

Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits. As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately, creativity, combined with today’s technology, allows brands to blend new materials and processes that push the design envelope while influencing consumer behaviour.


  • Charles Boussiquet, Packaging/Product Design Director – L’oréal
  • Olivier De Lataulade, Head Of Packaging Finishing & Printing Expertise – L’oréal


  • Christophe Pradère, Founder - Betc Design
  • Gérard Wantz, Founder - Comme Par Magie
  • Dr Pascale Gauthier, Faculté De Pharmacie De Clermont-Ferrand
  • Q&A and Meet The Speakers

The next generation of packaging superstars

14:00 – 15:15: The fragrance sustainability challenge

Becoming people and planet positive Sustainable development is a subject of public and collective interest for any global company. It is a public utility issue and all companies should have a role to play. In common purpose with its consumers, the fragrance industry seeks to be at the forefront of what is environmentally sound, socially acceptable and economically viable. And to act as an inspiration to others to follow its lead through partnership and dialogue.


  • Pascale Marciniak-Davoult, Director Of Research & Packaging Innovation - Chanel


  • Scott Fulbright, CEO and Co-Founder - The Living Ink Lab
  • Michael Delle Selve, Senior Communications Manager - Federation of European Manufacturers of Glass Containers (FEVE)
  • Project Presentation - Esepac & Esp Schools
  • Q&A and Meet The Speakers

15:15 – 16:15: How packaging players adapt to the needs of indie brands

This panel discussion will show you how packaging players (samples, cases, sales packs) must adapt to the new rules of the game and the needs of indie brands. Listen to indie brands testimonials on their packaging needs and challenges. Some exciting exchanges ahead.


  • Éva Lagarde, Marketing & Business Development Director - Premium Beauty News


  • Xavier De Jarnac, Marketing And Digital Director – Arcade Beauty
  • Jonathan Mihy, Founder - MR Cartonnage Numérique
  • Maud Lelièvre, Marketing & Communication Director - Cosmogen
  • Wendy Iles, Owner and Founder Iles Formula by Wendy Iles

15:30 - 16:00: Packaging: the challenge of sensoriality and emotion

How to work on the "emotional" dimension of packaging while strengthening the creative autonomy of teams? This presentation will address the fascinating question of the double dimension of packaging, both "objectifiable/ factual" on the criteria of functionality, innovation, aesthetic codes and "subjective/emotional" from which emerges sensoriality, emotion and affect. Our two speakers will present "Sense & Story", a tool specially designed for this double dimension.


  • Marielle Belin, Founder - La Marque & La Manière
  • Julia Schäfer, Founder - In’sens

Thursday 31 January

The user’s perspective

10:00 – 11:00: Opening session - How to keep packaging relevant with consumers of all generations?

Beauty, like every other industry, must evolve to meet its consumers’ changing needs. Today’s beauty consumers bridge several generations, so it’s important to clearly understand the differences in beauty perceptions between Baby Boomers, Millennials and Gen Z.


  • Glendean Reh-Van, Skincare Director - In-Trend


  • Maud Cariddi, CMO – Merci Handy
  • Juan Campderà, General Manager - Aktiva Design
  • Pierre Bisseuil, Research Director - Peclers

11:15 – 12:30: Rethinking eco-responsible plastic packaging

Plastic. They're durable, flexible and long-lasting. They're also everywhere. What's not to love about these ubiquitous polymers? Plastics are so ingrained in our everyday lives that it's hard to imagine life without them. More eco-friendly alternatives are out there though.


  • Hervé Bouix, Senior VP Packaging Innovation - Estée Lauder


  • François Danel, Sustainable Development Manager - Emeraude-International
  • Cyrille Vue, Ceo – Erpro Group
  • Damien Flacelière, Ceo - Msc Scanning
  • Emmanuelle Schloesing, Environment Manager – Elipso
  • Q&A and Meet The Speakers

See also

Portfolio Director, Allison McEntyre Gaharan introduces ADF&PCD 2019

The Porte de Versailles, Paris will be busy on 30th and 31st January as ADF&PCD Paris opens its doors once again. The event is a unique concept that groups together two highly synergistic events. Still in pole position, this first packaging event of the year is indisputably the global professional reference event for innovation in packaging, aerosols and dispensing systems. Allison McEntyre Gaharan, ADF&PCD Portfolio Director explains what visitors can expect.

French know-how and sustainable development at the forefront of ADF&PCD Paris's 15th anniversary

ADF&PCD Paris will once again be taking place at the Parc des Expositions, Porte de Versailles, in Paris (Pavillon 7.2), from 30th to 31st January, 2019. This exceptional event brings together professionals, suppliers, players, leaders and influencers from the world of aerosols, dispensing and packaging, who are invited to present their latest innovations, and exchange and share their views on challenges facing the sector.

You’ve got to be in it, to win it!

Each year is a source of new inspiration leading to innovative product design, so enter the ADF and PCD Awards and gain recognition for your creativity. The awards recognize outstanding achievements, and encourage the industry to push the boundaries with technological and creative innovations in aerosol, dispensing and cosmetic packaging. Enter for free before 7th November, and join the prestigious group of prize-winners: Clarins, Dove, Coppertone, Estée Lauder, Lancôme, Chanel, Dior, Yves Saint-Laurent, Viktor & Rolf, Jean-Paul Gaultier...

  • Company News
  • English
  • Modified 12 Dec 2018
  • Hits 878