Advanced Dynamics Ltd has announced a further investment of around £250,000 this year in its Bradford-based facility to help meet the filling and labelling machine specialist’s bulging order book.

Establishing a foothold in new markets with its Pack Leader range, Advanced Dynamics’ simple philosophy of putting the customer’s needs first must be striking the right chord as the decision to improve facilities, boost the workforce and implement a rebranding exercise comes against a backdrop of a predicted growth in turnover of 25%, doubling the target figure for 2019.

Creating more jobs – taking the team tally to 20+ - researching and exploring new sectors, enhancements to the computer system to improve productivity and customer communications, a new website and ongoing marketing campaign are the stand-out features of the latest investment, which follows £500,000+ spent last year expanding the premises and engineering capability, additional staff and a new ERP system.

Sales Director, Tom Smith, says the company’s ambitious investment plans are bearing fruit, attributing the ongoing success to hard work, a focus on achieving their targets and all the team buying into the strategy of a personal approach to business.

“We never forget customers have a choice and we believe that we offer the most in-depth and insightful service and support,” explained Tom. “This ethos is at the heart of everything the business does – we are all pulling together to foster a customer-centric, service-focused supplier of robust automation solutions for manufacturers across multiple industry sectors.

“Food and drink started as our core markets, but we have since been ahead of the field in venturing into new sectors, including micro-breweries, vaping, hemp and CBD. Vaping has proved especially lucrative as the somewhat flamboyant e-liquid suppliers have welcomed our very different approach as a supply partner that could support them not just with their current requirements, but also in anticipating future marketplace trends.

“We now aim to be the perfect fit for cannabidiol suppliers so Malcolm [Little, Managing Director] and I will be suited and booted at Hemp and CBD events for the first time this year as well as manning our stand at vaping shows and packaging exhibitions like PPMA across the country.

“Investing in going on the road provides platforms where customers can see for themselves that not only are they investing in automation from us but also something completely different: a genuine partnership that enables them to maximise their productivity and potential to grow and develop as they need to, supported by a team that they can trust.”

Following the investment in people by Advanced Dynamics, there are six new members of the team, namely Molly Smith (Accounts Support), Finola O'Driscoll (Sales & Marketing Co-ordinator), Katie McIlvenny (Financial Controller), Daniel Cunningham (Technical Support Engineer), Mark Green (Principal Engineer) and Ian Parkin (Production & Planning Manager).