Sustainability has become a focal point in the personal care industry. Along with the changes expected from current market trends, the industry also faces new demands from consumers who want eco-friendly personal care products without compromising the experience of using the product. Developing a sustainability approach for your brand starts with a basic understanding of the driving factors behind changes in the industry. Here’s why sustainable packaging—though seemingly a secondary factor—actually plays a major role in your brand’s sustainability efforts.

What are the three main drivers for personal care?

In today’s market, personal care brands are successful when focusing efforts on consumers, sustainability, and design. Although price remains the No. 1 consideration for shoppers, consumers are becoming more conscious of the ingredients in products and are seeking eco-friendly solutions. Design not only helps promote sustainability messaging but also contributes to sustainability efforts, such as using less plastic to reduce environmental footprints.

1. Consumer Behaviors
More than a third of global consumers are willing to pay more for environmentally friendly alternatives. Studies show that consumers are more attentive to formulas in beauty products and seek natural, organic, simple ingredients from eco-friendly brands that promote recyclability, reusability, and simple sourcing in packaging.

2. Sustainability
All businesses have an ecological footprint, but brands are becoming more transparent about their efforts to curb their impact on the environment. In response to consumer demands and regulatory requirements, personal care brands are making efforts to incorporate ingredients that are less harmful to consumers and the environment. Additionally, brands are using less plastic in their packaging for smaller ecological footprints and better recyclability.

3. Design
Sustainability has finally taken center stage, but one feature that stands the test of time is a product’s design. Consumers become brand advocates if a product is convenient and easy to use. Mass brands tend to look at smaller, premium brands that provide a unique quality of product to discover industry trends. Where eco-friendly design was once a niche in the market, the sustainable care products market is predicted to grow 25.8 percent from its 2022 value over the next eight years.

How have brands incorporated sustainable packaging?

When it comes to eco-friendly packaging, brands have a broad spectrum to choose from. Recently, personal care brands have begun to use:

• Refillable or reusable packaging so that consumers continue to use the same product and reuse waste.
• Packaging made from recycled or bio-based materials for biodegradable alternatives.
• Packaging made from less plastic and recycled materials for a faster, more sustainable method of packaging.

Meet your new sustainable packaging solution.

For liquid products, the AeroFlexx Pak is a versatile packaging solution for the personal care industry. The Pak:

• Reduces the use of plastic at the source.
• Eliminates packaging materials down to a single all-in-one pack.
• Ships efficiently to reduce carbon emissions.
• Was made to be curbside-recyclable.

To take the next step toward a more sustainable future for your brand with the AeroFlexx Pak, contact us today.