A collaboration between Anomatic and Verescense sees a new sustainable packaging solution for REN Clean Skincare´s face mask range.

REN’s award-winning Evercalm Ultra Comforting Rescue Mask and the Clearcalm Invisible Pores Detox Mask have been updated to include more sustainable materials. In accordance with the brands Zero Waste Pledge, REN looks to use packaging that is recyclable or that uses recycled materials.

Thanks to the innovation of Anomatic and Verescense, the upgraded jars are now comprised of 20% PCR glass and the lid of 'widely recyclable' aluminum that contains an invisible thread. 

 
Michelle Brett, CEO of REN Clean Skincare, comments: “REN is proud to work with packaging partners, Verescence and Anomatic, with a like-minded commitment to investing in more sustainable methods of manufacture.”

Damien Dossin, president and CEO of Anomatic, which holds a 2021 Ecovadis Gold rating, says: "Sustainability has always been at the core of Anomatic—from our culture and our planet-friendly processes to designing innovative, recyclable packaging. Our partnership with REN accelerated the company's commercialization of recyclable lid construction, replacing a threaded plastic inner with an aluminum overshell for a premium appearance." 
 
Thomas Riou, CEO of Verescence, says: “Since 2008, Verescence has been advancing its commitment to a more sustainable beauty industry by investing in more environmentally responsible production processes. Not only furnace technology, but also the type of glass produced has an impact on greenhouse gas emissions.
 
“At Verescence, we are passionate about partnering with committed brands like REN to co-develop innovative and sustainable glass packaging solutions. By choosing Verescence's Infinite Glass 20, a composition that contains 20% of post-consumer recycled glass, REN has allowed us to reduce our CO2 emissions by 5% during the production of the glass jar and limit our impact on natural resources. Verescence is now driving its environmental performance to the next level with an ambitious target of reducing its CO2 emissions by 40% by 2034.”