Antares Vision, global leader in visual inspection systems, track & trace solutions and smart data management, has introduced TrackMyWay, a next-generation track & trace platform providing dialogue between various stakeholders throughout a product’s supply chain journey and lifecycle. This new tech product aims to further protect and guarantee the transparency of production processes and distribution channels along with keeping increasingly sophisticated consumers informed about the products they purchase.

TrackMyWay is suitable for any industry with high-value products, including pharma, electronics, luxury market goods including jewellery and fashion, and premium foods and beverages. A legacy leader in pharmaceutical serialization, which is increasingly mandated by governments around the world, Antares Vision is in a strong position to develop track & trace solutions with broader applications.

TrackMyWay was developed for a landscape where the value of brands depends not only on the benefits of its products, but also the assurance of safety and security the company can provide to its customers. The detailed data shared and stored via TrackMyWay makes it an effective tool for managing recalls, as it can oversee product movement at a granular level as single units of sale, thus minimizing the economic impact caused by defective goods.

The TrackMyWay platform opens the dialogue between all actors of the supply chain, creating value through information exchange. This connection guarantees the integrity of the information, enhancing the customer's experience through a verified purchase using a standard smartphone to scan unique, unit-level codes on the product’s package. The platform allows consumers to review certified information about the product origin, manufacturing process and distribution chain, offering the guarantee of integrity and authenticity.

True to the simple ethos that more data means more transparency, TrackMyWay helps companies with high-value goods fight product diversion and counterfeiting, which continue to be a critical concern across numerous high-level industries. The additional benefits of this innovative technology are in-depth product analytics, brand protection and increased marketing engagement.

"We are convinced that the TrackMyWay platform can be an important competitive lever for companies that want to stand out in the market and, at the same time, a valuable defence instrument for their brands,” said Emidio Zorzella, CEO of Antares Vision.

“Guaranteeing a product’s origin and supply chain journey is not only a valuable safety feature, but also a powerful tool that adds brand value. This is why we coined the neologism Trustparency®, which sums up in one word how much trust a transparent supply chain can generate, from the raw material to the consumer."