You’ve put years of blood, sweat and tears into your personal care and skincare products. And when you’re searching for the right line of containers for those products, you need to be confident that they will represent your brand and your look while fully protecting your product.
The Importance of the Right Packaging
Containers and packaging may just be the outside face of the inside product, but it is extremely important in attracting your target market and holding their attention. Today’s packaging and cosmetic containers must not only fit the personality and packaging needs of the product but, often, they can also convey their own message on who you are as a brand. In fact, product containers should be considered at the beginning of a launch plan to ensure that your brand message is seamless.
Containers Must Fulfill Multiple Needs
Particularly with products that contain skin-nourishing oils and natural ingredients, the material that your packaging is made from will not only serve to protect it, but also mustn't react to it either. The containers you choose must also fit your needs for ease and cost in manufacturing and shipping.
Plastic Cosmetic Packaging
Plastics are lightweight and non-breakable and a perfect material for skincare and makeup products. Plastics come in several variations including:
PP Plastics, or polypropylene plastic. These are strong and resistant to contamination. PP is BPA-free, recyclable and uses less resin than some other plastics on the market. It is a particularly popular choice for tubes and for cosmetic containers.
PVC Plastics, or polyvinyl chloride plastic, is not harmful like the older iterations of PVC. Added plasticizers make this PVC more flexible and malleable, which makes it perfect for plastic tubes.
PET Plastics, or polyethylene terephthalate, is extruded or molded for use in many food containers as well as personal care products. PET provides a barrier between the plastic and the product inside. This plastic is clear, durable, squeezable, nonreactive and lightweight and can be molded into a variety of shapes.
Glass personal care and skincare containers are upscale-looking and can be seen as an environmentally friendly option over plastic. Dark glass is a good option for sensitive products, ones that have essential oil ingredients or are high in particular vitamins such as vitamin C. The downside to glass is that it can be more expensive to ship and its breakability factor makes it harder to handle during manufacturing.
Metal offers a clean and sleek look but will require a special interior coating for those products with a high concentration of essential oils. Metal cosmetic containers are opaque which helps protect the product from ultraviolet rays. The downside to metal is that it can get bent and marked in manufacturing and shipping.
Bamboo creates a look that is luxurious, yet also sustainable. Bamboo with plastic liners protects the product inside and offers great branding for any company that has an eco-friendly message.
How to create luxe packaging that’s super sustainable
Sustainability is becoming an increasingly important factor for customers and manufacturers when it comes to packaging. With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.
Using the power of social media marketing for skin care products
You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or skincare products. With the impact of our various social media conduits, marketing your brand is easier than ever. Here are a few ways you can use the power of social media to attract attention to your products.
How to create packaging that reflects your important brand
Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or packaging -- of your product is part of what gets the attention and attraction to your product before it is even removed. Standing out from the competition is often what makes or breaks even the best product.
The benefits of stock cosmetic packaging
For companies that need a specific brand presentation but don’t have extensive financial resources to invest in custom molds and tooling, stock products can be a perfect fit. Today, there is the ability to take stock packaging and make it speak the language of your brand without the custom price point.
How to choose a packaging supplier for liquid cosmetics
The $532 billion cosmetics industry is a competitive playing field, so you can't afford a slip up when it comes to packaging. Poor design, and low-quality or inconsistent quality materials will affect your sales. APackaging Group highlights the packaging solutions you can count on to stay on top of your game.
Natural vs. sanitary - How COVID-19 has changed the way we think about our products
Over the past few years, we have seen a growing trend in sustainability and environmentally clean products. Many environmentally-conscious nonprofits had announced significant steps toward more sustainability and transparency in the beauty and personal care industry bringing large industry players on board.
How does your packaging convey your brand online?
Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever.
Airless bottles available immediately during COVID-19
If your brand is running out of inventory and needs more plastic bottles quickly, APackaging has the solution to package hand soaps and hand sanitizers. With the current increased demand for products to help combat the spread of the coronavirus, relevant packaging components are also needed in high volumes. Count on APackaging to supply their airless plastic bottles and to do it quickly, as they have already have inventory in stock.
- Jo Webb
- Product Info
- Created 02 Sep 2020
- Modified 02 Sep 2020
- Hits 668