Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever. Needless to say, this is a crucial time for companies to differentiate themselves from competitors online.
How Cosmetics Packaging Has Changed With E-Commerce
If you’re like most cosmetics brands, you have a website and some form of e-commerce strategies to get your product to customers who shop online. And yet, over the years, the packaging industry was slow to embrace the new way people shopped by offering lighter, more easily configured and less breakable options for packaging.
From a Three-Dimensional Experience to a Two-Dimensional Experience
Cosmetics are inextricably interwoven with image and have an emotional component. The brick and mortar experience could convey that from the shelving to the staging, and appealed the customer’s emotions in real-time with the product. Now, e-commerce has come along and required the same job in a two-dimensional online setting without the benefit of the other 5 senses.
Your Online Presence Needs to Fulfill That Emotional Connection
In a way, an online presence may be able to convey an emotional connection better than a retail store experience with the right marketing and social media strategies. In this setting, packaging is often just as important as the product inside and plays that important role in product selection.
Cosmetics, as an image-based industry, still relies heavily on a personal experience with the customer. But conveying that experience online is a whole new experience and an important consideration in your packaging. Your brand, your product packaging, your logo and your design will need to transcend that online experience.
Added Functions to Consider When You’re Shipping Products
When it comes to e-commerce, it’s not only about how you convey your brand but also how you get your product to your customer. Particularly when you are shipping from online sales, you need to take a good look at how your packaging will stand up. When you consider that your products will be making a long journey to your consumer, you need to consider multiple solutions.
- How can you keep your rate of return high considering the costs of added packaging materials and shipping?
- How can you prevent damage done in shipping?
- How do you consider temperature variables and how will they affect your product?
- How can you reduce your shipping costs by keeping your packaging smaller, lighter and less breakable?
E-Commerce Packaging Partnerships
E-commerce is no longer the future. It is the here-and-now. Understanding how your customers will experience your brand and packaging in an online landscape is indispensable and strategic packaging partnerships are more important than ever. At APG, we’re here to help. Contact us today to see how we can partner with you to enhance your e-commerce packaging and brand presence.
How to create luxe packaging that’s super sustainable
Sustainability is becoming an increasingly important factor for customers and manufacturers when it comes to packaging. With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.
Using the power of social media marketing for skin care products
You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or skincare products. With the impact of our various social media conduits, marketing your brand is easier than ever. Here are a few ways you can use the power of social media to attract attention to your products.
How to create packaging that reflects your important brand
Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or packaging -- of your product is part of what gets the attention and attraction to your product before it is even removed. Standing out from the competition is often what makes or breaks even the best product.
The benefits of stock cosmetic packaging
For companies that need a specific brand presentation but don’t have extensive financial resources to invest in custom molds and tooling, stock products can be a perfect fit. Today, there is the ability to take stock packaging and make it speak the language of your brand without the custom price point.
How to choose a packaging supplier for liquid cosmetics
The $532 billion cosmetics industry is a competitive playing field, so you can't afford a slip up when it comes to packaging. Poor design, and low-quality or inconsistent quality materials will affect your sales. APackaging Group highlights the packaging solutions you can count on to stay on top of your game.
The best cosmetic container options for your products
Today’s packaging and cosmetic containers must not only fit the personality and packaging needs of the product but, often, they can also convey their own message on who you are as a brand. In fact, product containers should be considered at the beginning of a launch plan to ensure that your brand message is seamless.
Natural vs. sanitary - How COVID-19 has changed the way we think about our products
Over the past few years, we have seen a growing trend in sustainability and environmentally clean products. Many environmentally-conscious nonprofits had announced significant steps toward more sustainability and transparency in the beauty and personal care industry bringing large industry players on board.
Airless bottles available immediately during COVID-19
If your brand is running out of inventory and needs more plastic bottles quickly, APackaging has the solution to package hand soaps and hand sanitizers. With the current increased demand for products to help combat the spread of the coronavirus, relevant packaging components are also needed in high volumes. Count on APackaging to supply their airless plastic bottles and to do it quickly, as they have already have inventory in stock.
- Jo Webb
- Company News
- Created 30 Jul 2020
- Modified 02 Sep 2020
- Hits 450