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    How does your packaging convey your brand online?

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    • APG
    How does your packaging convey your brand online?
    Beauty, Personal Care, Cosmetics, Personal Care, Specialty Packaging, E-commerce ready/friendly

    Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever. Needless to say, this is a crucial time for companies to differentiate themselves from competitors online.

    How Cosmetics Packaging Has Changed With E-Commerce

    If you’re like most cosmetics brands, you have a website and some form of e-commerce strategies to get your product to customers who shop online. And yet, over the years, the packaging industry was slow to embrace the new way people shopped by offering lighter, more easily configured and less breakable options for packaging.

    From a Three-Dimensional Experience to a Two-Dimensional Experience

    Cosmetics are inextricably interwoven with image and have an emotional component. The brick and mortar experience could convey that from the shelving to the staging, and appealed the customer’s emotions in real-time with the product. Now, e-commerce has come along and required the same job in a two-dimensional online setting without the benefit of the other 5 senses.

    Your Online Presence Needs to Fulfill That Emotional Connection

    In a way, an online presence may be able to convey an emotional connection better than a retail store experience with the right marketing and social media strategies. In this setting, packaging is often just as important as the product inside and plays that important role in product selection.

    Cosmetics, as an image-based industry, still relies heavily on a personal experience with the customer. But conveying that experience online is a whole new experience and an important consideration in your packaging. Your brand, your product packaging, your logo and your design will need to transcend that online experience.

    Added Functions to Consider When You’re Shipping Products

    When it comes to e-commerce, it’s not only about how you convey your brand but also how you get your product to your customer. Particularly when you are shipping from online sales, you need to take a good look at how your packaging will stand up. When you consider that your products will be making a long journey to your consumer, you need to consider multiple solutions.

    • How can you keep your rate of return high considering the costs of added packaging materials and shipping?
    • How can you prevent damage done in shipping?
    • How do you consider temperature variables and how will they affect your product?
    • How can you reduce your shipping costs by keeping your packaging smaller, lighter and less breakable?

    E-Commerce Packaging Partnerships

    E-commerce is no longer the future. It is the here-and-now. Understanding how your customers will experience your brand and packaging in an online landscape is indispensable and strategic packaging partnerships are more important than ever. At APG, we’re here to help. Contact us today to see how we can partner with you to enhance your e-commerce packaging and brand presence.

    See also

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    Understanding Global Supply Chains in Pump Dispenser Manufacturing

    The global supply chain is integral to the production of pump dispensers for bottles of liquids, which are essential components in both cosmetics packaging and skincare packaging. These chains ensure the efficient flow of goods from the procurement of eco-friendly materials like plastic and glass to the manufacturing and distribution of pump bottles. Stability in these supply chains is vital for meeting the diverse needs of the market, ensuring products like hand soap and dish soap bottle dispensers are both durable and reliable

    Innovative Jar Designs for Skincare Products

    APG dives into some of the creative trends that are shaping the look, feel, and function of skincare packaging today. The skincare industry is not just about the formula within the containers; it’s equally about the presentation, usability, and preservation of those precious creams and serums. In an era where consumers are constantly seeking products that not only perform well but also align with their aesthetic preferences and values, innovative jar designs have taken center stage.

    Choosing the Right Bottles for Liquid Cosmetics

    APG explores key considerations to help brands choose the perfect bottles for cosmetic products. In the competitive world of beauty and personal care, liquid cosmetics brands must ensure that their packaging is as attractive and functional as the product inside. Selecting the right bottles for liquid cosmetics isn't just about aesthetics; it's also about preserving the integrity of the formulation, ensuring user-friendliness, and standing out on the shelves.

    APG's Drive for Technological Excellence in Packaging Materials

    At the forefront of packaging solutions, APackaging Group (APG) stands as a trailblazer in innovation and technological advancement. With an unwavering commitment to excellence and a determination to expand the horizons of possibility, APG continuously endeavors to develop and manufacture cutting-edge products that offer customers a decisive edge in the market. Whether you're looking for private label cosmetics, airless pump solutions, or skincare packaging, APG has the expertise and resources to meet your needs.

    What Should You Think About When Designing E-commerce Packaging

    When it comes to designing packaging for e-commerce, the process is entirely different from designing products that will be sold in physical stores. In the e-commerce world, your product is represented only by digital illustrations on your website, so it's crucial to focus on the visuals and durability. Your packaging should be visually appealing to attract potential customers and clearly display your product's features. Opt for visually appealing yet practical designs for stacking and secure transportation. A well-thought-out shape ensures that your products don't roll around during transit, minimizing the risk of damage.

    Custom Injection Molding Basics & Contracting Service

    APG is a cutting-edge supplier of cosmetic injection molded bottles offering a wide variety of materials, styles, and designs that can be customized to fit your individual product. Injection molding is a production method used to mass-produce plastic parts and products in large volumes. It involves injecting hot, liquid thermoplastic into a mold cavity under high pressure; once there, it cools down and solidifies to take the shape of its mold cavity.

    Decoding the Mystery of Tamper-Evident Seals vs. Child-Resistant Closures!

    When you stroll down the personal care aisle at your local store or browse through online beauty shops, you're greeted with an array of captivating products. Each of these products has been encased in a packaging type best suited to the formula inside. Tamper-evident seals and child-resistant closures are two essential package features for maintaining product safety. But what are they, and how are they different from one another?

    • Company News
    • English
    • Modified 02 Sep 2020
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