In the past sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer.
Nowadays people are increasingly using sex toys and lubricants to enhance their sexual experience. The rise in demand for sex toys has become the biggest driver for the market growth. Even the popular movie Fifty Shades of Grey contributed to the growing awareness of sexual well-being products among women and the launch of special promo packs.
Marketers are breaking down the taboo about sexual well-being products thanks to normalization of the product placement in store.
A diverse range of products, which are easy to use and represented by a stylish design bring a real added value. Product packaging itself plays a significant role.
Furthermore, a strong focus is put on dispensing solutions with a pleasant soft touch effect, matt finishing or even a gentle surface, supporting a premium look and direct application on the body. It is all about round shapes and gentle lines. In addition, discreet packaging is a trend that is helping the end-consumer to get over embarrassing situations while purchasing.
High convenience and dosing control during dispensing is one of the must have requirements of purchasers.
Controlled, clean dispensing is facilitated thanks to closures with an integrated valve inside. Such closures are used especially with personal lubricants and massage oils, while delight creams and delay serums are dispensed with lotion pumps. Airless solutions too are popular thanks to their premium design, ability to protect the formulation and convenient dispensing.
In Europe there is a big boom in online shops for adults.
These shops are establishing their own private labels and are very popular among consumers who are discouraged from openly buying such products. Therefore packaging for e-commerce purposes also plays a crucial role within the sexual well being category. On the top of its safe transportation, packaging with a tamper-evident band assures the end consumer of the product's integrity prior to opening.
In parallel, the size of sexual well-being products are becoming smaller, not only for discretion, but also because of portability. On-the-go formats are ideal for people who travel or spend a lot of time away from home. With a smaller, more portable format, those consumers can keep their favorite product on hand for when they want it!
Durex intense orgasmic gel
In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.
However, there are several standard dispensing solutions in the Aptar range as Aptar has become a key supplier, providing expertise within custom segments and supporting visual branding of major market players. For more details on Aptar launches and standard sexual well-being ranges, just contact your account manager.
Aptar Beauty + Home launches E-Latch
Aptar’s Purity E-Latch is the first omni-channel tube top solution. E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience. E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit.
Aptar Reboul x Lush Towards ever more ethical cosmetics
One of the world’s leading packaging dispensing systems for the cosmetics industry, Aptar Beauty + Home has adopted an ambitious approach to managing environmental challenges and is now developing a range of solutions with reduced environmental impacts, particularly in the area of make-up.
A boom in skincare cosmetics inspired by traditional Chinese and Ayurvedic medicine
It is impossible to escape the current trends of going back to tradition and nature along with the quest for well-being in body and soul. Cosmetic brands are now drawing inspiration from ancestral Asian knowledge. Somewhere between philosophy and science, traditional Chinese and Ayurvedic medicine teach the art of caring for your skin through a holistic approach.
From invisible to visible: The risks of contaminating cosmetic formulas during use and how to prevent them with airtight containers
As the preservative-free movement gains traction, more fragile cosmetic formulas face a greater risk of bacterial contamination, even when that contamination cannot be seen by the naked eye. How does this occur? Let’s take look at this microscopic world…
Insert technologies: The new aerosol technology that adapts to every product use
Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies: “To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce."
Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA
Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.
Aptar & Ecover are launching their first dispensing closure made of PCR resin
Aptar Beauty + Home is proud to announce its first launch of a dispensing closure in Europe made from 50% Post-consumer recycled resin (PCR), confirming its leading position in the global transition to a circular economy and a sustainable future.
30 years of innovation for ultra-protective packaging
Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!
Skin Protect: A cutting-edge mechanical system for unrivalled protection
To meet the needs of a market using fewer and fewer preservatives, Aptar’s Skin Protect is an innovative and ultra-protective tube solution. Skin Protect offers consumers with sensitive skin a way to keep their product free of contamination over time using a practical, easy-to-use packaging solution.
Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R
For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.
The return of vitamin C in anti-aging formulas
Vitamin C, already well known for its energizing and anti-oxidant virtues, is back front and center in the cosmetic world in ultra-concentrated formulas. Vitamin C has been able to make a comeback thanks to new innovations in packaging that help stabilize this fragile active ingredient.
Testing ergonomic and practical design to give consumers what they want
In the field of cosmetics and dermatology, consumers’ subjective concerns are crucial. Consumers have certain expectations when it comes to texture, color and fragrance, and packaging plays a major role in ensuring product quality. Aptar conducts qualitative studies to create packaging solutions that meet market needs.
Note, a new fragrance application ritual for women with cancer
Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.
Organic cosmetics: A key market
Driven by the growth of preservative-free and clean cosmetics, organic products are boosting their market share. While still considered a niche market, sales of organic personal care products are growing at 10% a year and are expected to account for more than US$25 billion by 2025! However, many consumers have found themselves confused between these products and those called “natural”.
Sterile Filling: a Crucial Priority against Bacterial Contamination
At a time when “preservative-free” products are in high demand, filling poses a crucial challenge for product manufacturers because the process needs to protect the formula from the time it is packaged. Learn more about our solution to ensure product integrity before it hits store shelves.
A boom in anti-pollution barrier formulas
With urban pollution worsening and aggravated by climate change, consumers have become more aware that they need to protect their skin from the harmful combined effects of UV rays and fine particles. Brands have started addressing this need with “shield” formulas.
Welcome to the golden age of Clean Cosmetics
Just like the agrifood industry, the dermocosmetic sector is experiencing a real paradigm shift. The trend is leaning towards cleaner, preservative-free formulas. Please welcome “clean cosmetics” – a phenomenon that can be explained and interpreted in the following three ways.
Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas
Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.
La Petite by Aptar Beauty + Home on behalf of Amo, the new Ferragamo fragrance
There is a way of applying perfume to match any personality, culture or occasion. Aptar Beauty + Home is always inventing new application methods, with sprays ranging from the traditional to the ultra-sensory. Today, Salvatore Ferragamo has chosen Aptar to offer the ideal spray for its new fragrance, a bold and rebellious Floral Oriental.
With Auriga City, Aptar Beauty + Home puts Uriage’s new anti-ageing range under high protection
Uriage chose Aptar Beauty + Home’s Auriga City airless solution to effectively protect its AGE PROTECT range, whose multi-action formulas combat both the signs of ageing and external aggressors (pollution, stress, blue light, etc.). A logical step as it needs to preserve highly sensitive formulas intended for fragile skin.
Arquiste selects Easy Spray, Aptar Beauty + Home’s full-service sampling & promotion solution for two new fragrance launches
Artisanal perfumer Carlos Huber introduces two new fragrances to the Arquiste line: Esencia Del Palacio Limoneros and Esencia Del Palacio Guayabos using Aptar Easy Spray 1.5 ml vial on card fragrance sampler.
Driving sustainability through dispenser pump and closure launches
Aptar beauty + home is driving sustainability by launching closures made of Post Consumer Resin (PCR) and the first dispenser pump made of bio-based material. The first tangible outcome from Aptar's strong commitment to sustainable materials is the recent launch of Aptar’s tube top, snap top and disc top closures made of PCR resin.
Valvoline selects Aptar to bring a better consumer experience to motor oil packaging
Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.
Introducing the New SheerMist Insert
Aptar launched SheerMist – the new mechanical break-up insert that creates a gentle, fine mist spray. The SheerMist insert provides key benefits* to consumers including a soft, uniform and quick drying spray – the result of low spray flow rate and fine particle size dispersion.
Aptar Beauty + Home creates the "Sample of the Future" for Yves Saint Laurent
By reproducing the product’s application experience on a smaller scale, Aptar Beauty + Home has transformed a promotional tool into an engaging experience that delivers Yves Saint Laurent’s luxurious, design-forward world to potential customers, staying true to the original product and offering an incentive to buy.
- Jo Webb
- Product Info
- Created 10 Apr 2018
- Modified 08 Feb 2019
- Hits 686