By Madalina Dragan, Marketing Director EMEA, Personal Care at Aptar.
Expectations for innovation within the fast-growing baby care product market have translated into more safe, natural formulas and practical packaging.
A booming market
While the baby care product market has stagnated in Europe and the US, the global market was worth more than USD 87.14 bn in 2017 and is expected to exceed USD 108 bn by 2024, bolstered by 7% annual growth in Asia according to Zion Market Research. Several factors explain this growth. Demographics, of course, are more stable in the Western world and remain dynamic in Asia. But a major cultural shift is also underway in terms of baby care. For example, in China, an expanding middle class and the country’s one child policy have created a genuine baby-focused culture and a desire to give them only the best!
When it comes to baby care products, consumer distrust of chemical ingredients that may be perceived as potentially harmful becomes crystal clear. The skin of babies and young children is especially fragile and subject to intolerances and allergies. Overly abrasive cleansers can alter the development of the skin’s flora, the many protective bacteria that create a natural barrier for the skin.
Following the considerable success of organic and natural lines such as Melvita’s, whose products are guaranteed to be free of colors and chemical preservatives, major industry players have chosen to completely overhaul their product portfolios. Johnson & Johnson is one such example. The company recently revamped its baby line, from formulas (elimination of colors and sulfates) to packaging (transparent), to win back parents’ trust.
A need for practical design
In terms of packaging, beyond the obvious need for optimal protection of formulas with few or no preservatives, consumers are always looking for practical solutions. Pumps that can be pressed with the elbow and airless systems that ensure formula integrity are best suited to the specific needs of the baby care product market.
Aptar Beauty + Home has taken a further step toward its sustainability goals by pre-qualifying 45+ products to ensure alignment with Credo’s Sustainable Packaging Guidelines. The current Credo-compliant product selection includes airless full packaging, dispensers, spray technology and the broadest range of dispensing closures available in at least 50%, but up to 100%, post-consumer recycled resin, in the North America market.
Improving GarmaGuard’s consumer experience with convenient dispensing through Moritz
Elysian Labs & veteran-owned GarmaGuard wanted to provide their customers with a dispensing experience that offered more convenience, comfort, and mobility than a traditional aerosol actuator and cap combination. By leveraging unique Aptar’s expertise in aerosol dispensing, GarmaGuard quickly found itself in a great position for a seamless transition into Aptar’s Moritz.
Beauty + Home insights: Scalp care dispensing trends
As travel restrictions & social-distancing guidelines remain in place, many consumers are beginning to take beauty & hair care treatments into their own hands at home, in true DIY fashion. Learn more about the newest trends in scalp care and how Aptar Beauty + Home’s dispensing solutions can help your brand.
Aptar Beauty + Home Broadens PCR dispensing portfolio in North America with two new airless launches
Aptar Beauty + Home is expanding the use of post-consumer recycled resin (PCR) into their airless line with the launch of two new products: Micro ECO + Mezzo ECO. Micro ECO + Mezzo ECO incorporates up to 45% PCR* in the combined components and are Cotrep certified for eco-design.
Murad x Neomix: Aptar's newest innovation works with unique first to market Murad formula
Murad’s newest dual-powered product, Vita-C Glycolic Brightening Serum is packaged in Aptar's Neomix. The serum features active ingredients like Glycolic Acid to gently exfoliate dead skin cells and enhance absorption + Vita-C complex that brightens skin with first-to-market, gold-stabilized vitamin C.
Aptar creates Essencia Screw pump for refillable fragrances
Aptar Beauty + Home continues to innovate in the name of packaging sustainability, extending the Essencia pump range with the launch of the Essencia Screw pump. Responding to a key fragrance industry demand for sustainable packaging solutions, the Essencia Screw allows glass fragrance bottles to be refilled and the pump to be reused.
Aptar Beauty + Home is mobilizing its resources in the fight against the coronavirus (Covid-19) pandemic. By moving promptly to reorganize its production priorities, Aptar was able to swiftly deliver essential supplies to customers as they began manufacturing health and safety products for first-line responders.
Aptar's packaging for cosmetics using certified recycled plastic is world's first
Aptar has created the world’s first certified recycled plastic beauty packaging that is certified by the International Sustainability and Carbon Certification and is used in the relaunch of REN Clean Skincare’s best-selling moisturizer, EVERCALM Global Protection Day Cream.
Where sustainability Is standard: Aptar Beauty + Home, North America, announces significant launch of Post-Consumer Recycled Resin implementation for stock product solutions
In an effort to support a circular economy, Aptar Beauty + Home is converting its locally-produced stock black closure portfolio to PCR. This launch deepens the corporate commitment to create reusable, recyclable, recycled or mono-material product solutions that meet the high level of quality expected by the industry.
Aptar x Strand: Customized Color & Care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector, and Strand Cosmetics Europe, an international expert in designing skincare and make-up formulas, have combined their packaging and formula know-how to invent tomorrow’s personalized cosmetics.
Aptar X Capsum Microfluidic technology for personalized skin care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is joining forces with Capsum, the microfluidics specialist, to take the customization of its dispensing packaging and formulas even further.
Star Drop: Aptar redefines foundation
Aptar Beauty + Home, world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is now revolutionising foundation packaging with Star Drop, the only packaging dispenser on the market with a valve that delivers a highly-accurate dose.
Aptar Beauty + Home launches E-Latch
Aptar’s Purity E-Latch is the first omni-channel tube top solution. E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience. E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit.
Aptar Reboul x Lush Towards ever more ethical cosmetics
One of the world’s leading packaging dispensing systems for the cosmetics industry, Aptar Beauty + Home has adopted an ambitious approach to managing environmental challenges and is now developing a range of solutions with reduced environmental impacts, particularly in the area of make-up.
It is impossible to escape the current trends of going back to tradition and nature along with the quest for well-being in body and soul. Cosmetic brands are now drawing inspiration from ancestral Asian knowledge. Somewhere between philosophy and science, traditional Chinese and Ayurvedic medicine teach the art of caring for your skin through a holistic approach.
From invisible to visible: The risks of contaminating cosmetic formulas during use and how to prevent them with airtight containers
As the preservative-free movement gains traction, more fragile cosmetic formulas face a greater risk of bacterial contamination, even when that contamination cannot be seen by the naked eye. How does this occur? Let’s take look at this microscopic world…
Insert technologies: The new aerosol technology that adapts to every product use
Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies: “To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce."
Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA
Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.
30 years of innovation for ultra-protective packaging
Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!
Skin Protect: A cutting-edge mechanical system for unrivalled protection
To meet the needs of a market using fewer and fewer preservatives, Aptar’s Skin Protect is an innovative and ultra-protective tube solution. Skin Protect offers consumers with sensitive skin a way to keep their product free of contamination over time using a practical, easy-to-use packaging solution.
- Emmanuelle Surget
- Company News
- Created 15 Feb 2019
- Modified 15 Feb 2019
- Hits 904