Webpackaging logo

Increasingly natural solutions for the baby care product market

  • Aptar Beauty + Home
North America, Europe, Asia, South America, Beauty, Personal Care, Primary Packaging
By Madalina Dragan, Marketing Director EMEA, Personal Care at Aptar.

Expectations for innovation within the fast-growing baby care product market have translated into more safe, natural formulas and practical packaging. 

A booming market

While the baby care product market has stagnated in Europe and the US, the global market was worth more than USD 87.14 bn in 2017 and is expected to exceed USD 108 bn by 2024, bolstered by 7% annual growth in Asia according to Zion Market Research. Several factors explain this growth. Demographics, of course, are more stable in the Western world and remain dynamic in Asia. But a major cultural shift is also underway in terms of baby care. For example, in China, an expanding middle class and the country’s one child policy have created a genuine baby-focused culture and a desire to give them only the best!

Worried parents

When it comes to baby care products, consumer distrust of chemical ingredients that may be perceived as potentially harmful becomes crystal clear. The skin of babies and young children is especially fragile and subject to intolerances and allergies. Overly abrasive cleansers can alter the development of the skin’s flora, the many protective bacteria that create a natural barrier for the skin.

Following the considerable success of organic and natural lines such as Melvita’s, whose products are guaranteed to be free of colors and chemical preservatives, major industry players have chosen to completely overhaul their product portfolios. Johnson & Johnson is one such example. The company recently revamped its baby line, from formulas (elimination of colors and sulfates) to packaging (transparent), to win back parents’ trust.

A need for practical design

In terms of packaging, beyond the obvious need for optimal protection of formulas with few or no preservatives, consumers are always looking for practical solutions. Pumps that can be pressed with the elbow and airless systems that ensure formula integrity are best suited to the specific needs of the baby care product market.

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.

Discreet and stylish: Breaking the taboos around sexual well-being packaging

Discreet and stylish: Breaking the taboos around sexual well-being packaging

In the past, sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are long gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer. In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.

  • Company News
  • English
  • Modified 15 Feb 2019
  • Hits 302