Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies.
“To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce. Also we’ve created a dedicated team working on post-consumer resins,” explains Luigi.
In price-sensitive markets, capturing these creates differentiation. Each application requires specific solutions, whether by innovating in premium subcategories or making products safer. “For us, this means carefully selecting suppliers, optimizing in-house processes, and developing collaborations with the support of our Innovation Excellence team. Above all, we use aerosol technology to meet evolving needs and expectations, as is the case with our insert technologies,” continues Luigi.
At the cutting-edge of insert technology
Aptar’s aerosols and pumps contain a crucial component called an insert, the small disk through which the liquid gas passes before being released. “Aptar offers a wide range of inserts adapted to the specific needs of each formulation across a range of applications. Drawing on extensive experience in developing this technical component in pump formulations, we innovate new inserts that are also fully compatible with aerosols” explains Luigi.
It is vital to deliver a delightful experience to consumers on each target application field. For example, in demanding formulas like suntan lotion, the insert produces a uniform spray pattern. While, the new mechanical break-up insert generates a fine mist that dries quickly, ideal for deodorants and air fresheners.
“When consumers first buy a product, they are influenced by the appearance and convenience of the design. But, as they use the product and decide whether to buy it again, the spray pattern has a significant impact. For both aerosols and pumps, the insert therefore plays an important role in achieving the expected level of performance. An effective insert helps to drive repurchase to retain more customers”, concludes Luigi.
Murad x Neomix: Aptar's newest innovation works with unique first to market Murad formula
Murad’s newest dual-powered product, Vita-C Glycolic Brightening Serum is packaged in Aptar's Neomix. The serum features active ingredients like Glycolic Acid to gently exfoliate dead skin cells and enhance absorption + Vita-C complex that brightens skin with first-to-market, gold-stabilized vitamin C.
Aptar creates Essencia Screw pump for refillable fragrances
Aptar Beauty + Home continues to innovate in the name of packaging sustainability, extending the Essencia pump range with the launch of the Essencia Screw pump. Responding to a key fragrance industry demand for sustainable packaging solutions, the Essencia Screw allows glass fragrance bottles to be refilled and the pump to be reused.
Aptar Beauty + Home is mobilizing its resources in the fight against the coronavirus (Covid-19) pandemic. By moving promptly to reorganize its production priorities, Aptar was able to swiftly deliver essential supplies to customers as they began manufacturing health and safety products for first-line responders.
Aptar's packaging for cosmetics using certified recycled plastic is world's first
Aptar has created the world’s first certified recycled plastic beauty packaging that is certified by the International Sustainability and Carbon Certification and is used in the relaunch of REN Clean Skincare’s best-selling moisturizer, EVERCALM Global Protection Day Cream.
Where sustainability Is standard: Aptar Beauty + Home, North America, announces significant launch of Post-Consumer Recycled Resin implementation for stock product solutions
In an effort to support a circular economy, Aptar Beauty + Home is converting its locally-produced stock black closure portfolio to PCR. This launch deepens the corporate commitment to create reusable, recyclable, recycled or mono-material product solutions that meet the high level of quality expected by the industry.
Aptar x Strand: Customized Color & Care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector, and Strand Cosmetics Europe, an international expert in designing skincare and make-up formulas, have combined their packaging and formula know-how to invent tomorrow’s personalized cosmetics.
Aptar X Capsum Microfluidic technology for personalized skin care
Aptar Beauty + Home, the world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is joining forces with Capsum, the microfluidics specialist, to take the customization of its dispensing packaging and formulas even further.
Star Drop: Aptar redefines foundation
Aptar Beauty + Home, world leader in the fragrance and cosmetics dispensing solution sector (sprays, aerosols, pump bottles, etc.), is now revolutionising foundation packaging with Star Drop, the only packaging dispenser on the market with a valve that delivers a highly-accurate dose.
Aptar Beauty + Home launches E-Latch
Aptar’s Purity E-Latch is the first omni-channel tube top solution. E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience. E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit.
Aptar Reboul x Lush Towards ever more ethical cosmetics
One of the world’s leading packaging dispensing systems for the cosmetics industry, Aptar Beauty + Home has adopted an ambitious approach to managing environmental challenges and is now developing a range of solutions with reduced environmental impacts, particularly in the area of make-up.
It is impossible to escape the current trends of going back to tradition and nature along with the quest for well-being in body and soul. Cosmetic brands are now drawing inspiration from ancestral Asian knowledge. Somewhere between philosophy and science, traditional Chinese and Ayurvedic medicine teach the art of caring for your skin through a holistic approach.
From invisible to visible: The risks of contaminating cosmetic formulas during use and how to prevent them with airtight containers
As the preservative-free movement gains traction, more fragile cosmetic formulas face a greater risk of bacterial contamination, even when that contamination cannot be seen by the naked eye. How does this occur? Let’s take look at this microscopic world…
Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA
Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.
30 years of innovation for ultra-protective packaging
Packaging innovation, a driver of growth in the cosmetics industry, has skyrocketed in recent decades. As consumers seek out more natural products with clear, easily understandable ingredient lists, they are not prepared to make the switch to daily single use solutions. This means that packaging must pick up the slack!
Skin Protect: A cutting-edge mechanical system for unrivalled protection
To meet the needs of a market using fewer and fewer preservatives, Aptar’s Skin Protect is an innovative and ultra-protective tube solution. Skin Protect offers consumers with sensitive skin a way to keep their product free of contamination over time using a practical, easy-to-use packaging solution.
Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R
For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.
The return of vitamin C in anti-aging formulas
Vitamin C, already well known for its energizing and anti-oxidant virtues, is back front and center in the cosmetic world in ultra-concentrated formulas. Vitamin C has been able to make a comeback thanks to new innovations in packaging that help stabilize this fragile active ingredient.
Testing ergonomic and practical design to give consumers what they want
In the field of cosmetics and dermatology, consumers’ subjective concerns are crucial. Consumers have certain expectations when it comes to texture, color and fragrance, and packaging plays a major role in ensuring product quality. Aptar conducts qualitative studies to create packaging solutions that meet market needs.
Note, a new fragrance application ritual for women with cancer
Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.
Organic cosmetics: A key market
Driven by the growth of preservative-free and clean cosmetics, organic products are boosting their market share. While still considered a niche market, sales of organic personal care products are growing at 10% a year and are expected to account for more than US$25 billion by 2025! However, many consumers have found themselves confused between these products and those called “natural”.
- Emmanuelle Surget
- Created 13 Mar 2019
- Modified 28 Mar 2019
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