Aptar Beauty + Home launches E-Latch

“Most US consumers don’t view a retailer’s online store as a separate entity from the brick-and-mortar store and retailers need to recognize this and offer as holistic an experience as possible*” said Alexis DeSalva, Mintel Retail & Apparel Analyst.  Aptar’s Purity E-Latch is the first omni-channel tube top solution.  E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience.

E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit. Aptar’s new latching technology eliminates unsightly, frustrating add-ons such as liners and tear bands, creating an omni-channel solution while reducing supply-chain complexity. E-Latch ensures a trusted leak-free unboxing experience alongside a memorable first moment of truth, regardless of the channel.

In 2018, sales of beauty and personal care products sold online registered growth in excess of 20% year-on-year*. Online sales of beauty specialists, such as Ulta, Sephora and Space NK, and brand websites are buoyant, highlighting the importance of omni-channel retailing*. 

“As lifestyles continue to accelerate, consumers’ purchasing criteria is changing, as they look for products that fit their on-the-go lifestyle. Consumers want easy, leak-free delivery and care-free travel with the product whether it is in a gym bag or suitcase,” comments Lisa Petersmark, Vice President Regional Market Development, Personal Care Aptar Beauty + Home.

E-Latch is available on Aptar’s 2” Purity Snap On with three orifice sizes .125, .187 & .250 and a gloss finish.

“As lifestyles continue to accelerate, consumers’ purchasing criteria is changing, as they look for products that fit their on-the-go lifestyle. Consumers want easy, leak-free delivery and care-free travel with the product whether it is in a gym bag or suitcase,” comments Lisa Petersmark, Vice President Regional Market Development, Personal Care Aptar Beauty + Home.

E-Latch is available on Aptar’s 2” Purity Snap On with three orifice sizes .125, .187 & .250 and a gloss finish.


* “rEpackage: the role of packaging in e-commerce” Mintel 2018
** “Where consumers shop for beauty and personal care”; Jan.2019, Euromonitor.

  1. Emmanuelle Surget
    Emmanuelle Surget

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect by Aptar Beauty + Home: the ideal packaging to protect your preservative-free formulas

Skin Protect is a revolutionary airless packaging designed to dispense and preserve any kind of fluid. It offers an extreme protection against all types of external contaminations. A three-point ventilation of the overcap prevents any surface moisture or air containment. The tubes are submitted to heavy tests against microbiological contaminants, in both dry and humid environments, and in both static and moving positions.

Discreet and stylish: Breaking the taboos around sexual well-being packaging

Discreet and stylish: Breaking the taboos around sexual well-being packaging

In the past, sexual well-being products such as personal lubricants and vibrators were perceived as inappropriate and immoral. Those days are long gone. The sexual well-being market is growing every year, thanks to a growing acceptance and a change in perception by the end consumer. In partnership with Precise Plastic, Aptar leveraged its expertise into a custom solution using a PAV/U pump for the 10ml on-the-go pack, for her.

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline selects Aptar to bring a better consumer experience to motor oil packaging

Valvoline set out to make changing oil easier, faster and cleaner for users of its Do It Yourself “DIY” motor oil products with their new, highly functional five-liter “Easy Pour Bottle” package. An exceptional user experience was at the heart of the bottle’s development, as Valvoline invited consumers to share feedback throughout the process, which was used to inform the most user-friendly package design possible.

  • Emmanuelle Surget
  • Product Info
  • English
  • Created 24 Jul 2019
  • Modified 24 Jul 2019
  • Hits 451