Aptar Beauty + Home launches E-Latch

“Most US consumers don’t view a retailer’s online store as a separate entity from the brick-and-mortar store and retailers need to recognize this and offer as holistic an experience as possible*” said Alexis DeSalva, Mintel Retail & Apparel Analyst.  Aptar’s Purity E-Latch is the first omni-channel tube top solution.  E-Latch keeps product secure through the e-commerce delivery supply chain, without sacrificing consumer convenience and maintaining a consistent brand experience.

E-Latch’s intuitive design has a fully integrated finger recess latch that prevents accidental opening in transit. Aptar’s new latching technology eliminates unsightly, frustrating add-ons such as liners and tear bands, creating an omni-channel solution while reducing supply-chain complexity. E-Latch ensures a trusted leak-free unboxing experience alongside a memorable first moment of truth, regardless of the channel.

In 2018, sales of beauty and personal care products sold online registered growth in excess of 20% year-on-year*. Online sales of beauty specialists, such as Ulta, Sephora and Space NK, and brand websites are buoyant, highlighting the importance of omni-channel retailing*. 

“As lifestyles continue to accelerate, consumers’ purchasing criteria is changing, as they look for products that fit their on-the-go lifestyle. Consumers want easy, leak-free delivery and care-free travel with the product whether it is in a gym bag or suitcase,” comments Lisa Petersmark, Vice President Regional Market Development, Personal Care Aptar Beauty + Home.

E-Latch is available on Aptar’s 2” Purity Snap On with three orifice sizes .125, .187 & .250 and a gloss finish.

“As lifestyles continue to accelerate, consumers’ purchasing criteria is changing, as they look for products that fit their on-the-go lifestyle. Consumers want easy, leak-free delivery and care-free travel with the product whether it is in a gym bag or suitcase,” comments Lisa Petersmark, Vice President Regional Market Development, Personal Care Aptar Beauty + Home.

E-Latch is available on Aptar’s 2” Purity Snap On with three orifice sizes .125, .187 & .250 and a gloss finish.


* “rEpackage: the role of packaging in e-commerce” Mintel 2018
** “Where consumers shop for beauty and personal care”; Jan.2019, Euromonitor.

See also

Aptar Beauty + Home becomes first packaging supplier to pre-qualify its sustainable solutions in alignment with Credo’s sustainable packaging guidelines

Aptar Beauty + Home has taken a further step toward its sustainability goals by pre-qualifying 45+ products to ensure alignment with Credo’s Sustainable Packaging Guidelines. The current Credo-compliant product selection includes airless full packaging, dispensers, spray technology and the broadest range of dispensing closures available in at least 50%, but up to 100%, post-consumer recycled resin, in the North America market.

  • Emmanuelle Surget
  • Product Info
  • English
  • Created 24 Jul 2019
  • Modified 24 Jul 2019
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