Webpackaging logo

Murad x Neomix: Aptar's newest innovation works with unique first to market Murad formula

  • Aptar Beauty + Home
North America, Beauty, Personal Care, Cosmetics, Personal Care, Facial Care, Skin Care, Primary Packaging, Bottles, Bottles - Pump, Bottles - Dual Chamber, Dispensing Closures, Pumps

Murad’s newest dual-powered product, Vita-C Glycolic Brightening Serum, features active ingredients like Glycolic Acid to gently exfoliate dead skin cells and enhance absorption + Vita-C complex that brightens skin with first-to-market, gold-stabilized vitamin C.

Murad’s product development process (skincare as healthcare) has made the brand an iconic staple in ingredient innovation backed by science. Murad recognized the essential need for packaging that could effectively protect the formulation integrity and uniquely showcase the product.

Enter Neomix – Aptar’s newest skincare packaging innovation. Neomix is a dual-dispensing system that features two formula chambers and pumps to provide a fresh mix of formula each time the product is dispensed. The package is ideal for a range of products like skin care with serum, customized make up, and other products where dual-benefits are important like Murad’s Vita-C Glycolic Brightening Serum.

“The two chambers house the concentrated phases based on solubility and allow for a unique oil-in-serum application, keeping the concentrated ingredients separated to ensure a fresh dose of vitamin C with every use.” — Kristen Robinson, Senior Director, New Product Development – Murad

“We were very happy that our latest new product, Neomix, provided the unique dispensing Murad needed for their innovative product formulation.” — Eloi Fernandes, Vice President and General Manager, Beauty, North America

Aptar’s innovation and product development team collaborated closely with Murad to ensure a smooth execution with start to finish project management and on-site filling support through Aptar’s robust technical service team.

Imagery note: *Environmental Shield packaging features Couture by FusionPKG.

See also

Let’s get digital: Aptar Beauty + Home’s IndieBoutique debuts online at LuxePack LA

Aptar Beauty + Home, the global dispensing company, launched IndieBoutique – a custom tailored program that offers Indie Beauty brands short lead times, stock color options, and low minimum order quantities on Aptar’s top-selling dispensing products. To make it even easier Indie brands can utilize the same level of dispensing expertise, industry knowledge, and technical support that Aptar provides to all customers.

Aptar Beauty + Home creates a made-to-measure packaging solution for Guerlain’s Abeille Royale Double R

For its new high-performance skincare product, the luxury brand was looking for exclusive packaging that would both visually recall the cells of the hive and dispense two distinct formulas that could merge in the bottle pump. The result is a made-to-measure creation for this new serum and its bee seal stamped double pump bottle which dispenses the perfect amount of the brand’s antiageing corrective formulas with each actuation.

Note, a new fragrance application ritual for women with cancer

Applying perfume is a way of asserting oneself, expressing one’s personality, one’s singularity, existing socially, either by allowing a trail to blossom, or more intimately when the fragrance lingers close to the skin. For women with cancer, this simple gesture is often impossible, prevented by the treatments which affect sense of smell or scars that do not allow the use of sprays. For the launch of the first perfume designed for these women, the Ozalys brand has chosen Aptar Beauty + Home and its NOTE system.

  • Brand Launch
  • English
  • Modified 10 Jun 2020
  • Hits 438