Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans. The special designs are inspired by characters from the Gears of War series with a unique look for each of the four different flavoured energy drinks, encouraging customers to buy again to complete the whole set.
Ardagh’s value-adding Coded Tab technology is the key to the promotion. An alphanumeric code on the tab underside is revealed only on opening, requiring customer purchase to participate in the promotion. The unique code ties each can with a specific reward, from in-game bonuses like multi-player boost, custom lancers, exclusive banners to premium prizes such as limited-edition Xbox One X consoles and even a Gears 5-liveried Ford pick-up truck.
Unusually, the tab features two contrasting colours. A bright yellow topside attracts the eye from above and once the can is opened, the dramatic black underside is revealed. The tab topside folds around the edges of the underside, framing the promotional code to ensure the customer cannot miss it and highlighting the moment of winning.
Ardagh developed the coating material required for the two-tone tab as a special customisation for Rockstar. The code itself, an easy-to-read format comprising two lines of six characters, is indelibly marked into the tab by precisely removing the colour coating using laser ablation.
Consumers must enter their code onto the promotional website to discover exactly how lucky they have been. The interactive nature of the promotion, requiring customer action to reveal the code by opening the can and then discover their prize, encourages the consumer to associate the product with winning and fun.
The promotional cans feature artwork by British illustrator Luke Preece. They deploy the skull and gearwheel “Crimson Omen” imagery of the Gears of War series against background prints representing the characters’ attributes, while still foregrounding the iconic Rockstar branding. The result is a bold, edgy and exciting aesthetic across the range of 500ml cans.
In the German, UK and US market the promotion features up to four flavours and therefore up to four Gears 5 designs. The Guava flavour is illustrated with the character JD Fenix and the Supersours Blue Raspberry showcases Del, while the classic Original flavour is appropriately tied to Gears 5’s main protagonist Kait Diaz. Lastly, Rockstar’s Xdurance drink uses a scorpion concept, representing the new ‘Escape’ mode feature of the forthcoming game.
Ardagh Group creates wine bottle with star quality
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
Ardagh and Glenfiddich nod to heritage
The new Glenfiddich bottle has been designed to emphasise the brand’s special provenance and unique heritage, taking cues from its origins in the Valley of the Deer. Ardagh Group’s Design Team worked closely with Production, using their creativity to adapt the triangular bottle, designed by Here Design, to work flawlessly on production and filling lines, while delivering William Grant & Sons’ vision for the distinctive new bottle.
Ardagh partners with Mountain Culture Kombucha
Ardagh has partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In an effort to differentiate its products, Mountain Culture Kombucha chose to package its product in a 12oz glass amber bottle that would offer UV protection for the live organisms within the kombucha.
New colour for Ardagh’s beverage end range
Ardagh Group has incorporated a new addition in to its Coloured Tab and Shell portfolio: a stunning new copper colour which will give any can that extra shelf appeal. The eye-catching copper tone brings a beautiful finish to the can, differentiated from any existing colour solution for aluminium packaging.
Sprecher Brewing Company launches sparkling water in Ardagh Group glass bottles
Ardagh Group, Glass – North America, a division of Ardagh Group, is now manufacturing 12oz flint (clear) glass bottles in the U.S., for Sprecher Brewing Company’s new sparkling water product line. It was important to Sprecher Brewing Company to utilise glass packaging to create brand differentiation with a premium, sustainable package.
Ardagh Group’s latest Jupiler design highlights the branding potential of embossed cans
The challenge of replicating the distinctive flutes of Jupiler’s glassware in an embossed can has led to tooling innovations that enable Ardagh Group to render embossed designs with greater definition, creating new branding opportunities for its customers.
The Absolut Company and Ardagh Group sign 10-year partnership
Ardagh Group in Limmared, Sweden has signed a 10-year agreement with The Absolut Company, owned by Pernod Ricard, the world's second largest wine-and spirits producer. The agreement sees Ardagh supply The Absolut Company with glass bottles for their Absolut Vodka brand.
Ardagh Group's premium look wine bottles for Oliver Winery
Oliver Winery is best known for its quality, and it’s no secret that quality wine deserves quality glass bottles. The bottles for Oliver Winery leverage the brand’s existing design assets with a modern, premium look and feel, all manufactured in the U.S. by Ardagh.
Iconic brand secures trophy win for Ardagh
Ardagh Group has gained a much coveted Alufoil Trophy 2019 for their new seafood can for Orkla Food Norway; a printed, easy open, aluminium lid and container for a traditional fish fillet. The attractive can is ultra-thin which provides an even greater sustainability advantage without affecting the can format or high-speed filling performance.
Rockstar Energy adopts Ardagh Group’s beverage end technologies for Rock am Ring promotion
Top energy drink brand Rockstar Energy is deploying several of Ardagh Group’s innovative beverage end features in a new and exciting range of promotional cans. As sponsors of summer rock music festival Rock am Ring, Rockstar is running a festival-branded ‘every beverage can wins’ promotion across its range of flavoured energy drinks.
Atomic Brands launches new cocktails in Ardagh cans
Atomic Brands, the company behind the successful launch of the Monaco line of premium spirit cocktail beverages, is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in environmentally-friendly aluminium beverage cans.
Ardagh targets customer satisfaction with ISO achievements
Ardagh Group's beverage can manufacturing facilities in Fairfield, California, and Fremont, Ohio, and its food can manufacturing facility in Reno, Nevada, USA have achieved International Organisation for Standardization (ISO) 14001:2015 certification. Plans for additional Metal – North America plants to become ISO 14001 certified are underway with teams engaged in the process across numerous locations.
Ardagh Group’s metal can underlines quality Farrow & Ball
The exclusive attention to detail and commitment to uncompromising quality of Farrow and Ball also applies to the brand’s choice of metal packaging for its full range of distinctive colours. The metal can with its recognisable iconic design has been printed and produced in various sizes for over 20 years by Ardagh Group at its plant in Norwich, eastern England.
Ardagh Group manufactures one of the most exciting cans of 2019
One of the most original, and most eye-catching metal can designs of 2019 was recently unveiled at the launch of luxury iced coffee brand Gaya Gold Coffee. Manufactured at Ardagh Group’s Deventer, Netherlands plant for the Dutch brand owner Concept Drinks, the exquisitely-designed shaped can has already made an instant impact on the UAE (United Arab Emirates) market and will soon be launched in other Middle Eastern markets.
“Are you one of us?": Ardagh Group works with Stabburet brand on ambitious seafood can project
The importance of a lightweight and fully recyclable aluminium can to contain nutritious seafood has long been accepted, but a recent collaboration in Norway between leading can producer Ardagh Group and major seafood brand Stabburet shows how the versatile package can also become a design icon.
Kahlúa elevates Espresso Martini with Ardagh Nitro Cans
Ardagh is pleased to announce the introduction of Kahlúa Espresso Martini in Nitro Cans. The Nitro Can is the ready-to-drink (RTD) packaging solution for nitro beverages and was launched in late 2016 to capitalise on the nitro coffee trend gaining momentum in key European markets. Kahlúa uses a 250ml slim Nitro Can to provide consumers a velvety smooth Espresso Martini infused with nitrogen.
Ardagh Group completes conversion of Rugby UK plant from steel to aluminium
Ardagh Group is delighted to announce that it has recently completed the conversion of its Rugby (UK) beverage can manufacturing plant from steel to aluminium. The conversion of the Rugby plant has further enhanced Ardagh’s manufacturing footprint.
Ardagh produces Nivea’s new deodorant look
Nivea, one of the world’s most popular deodorants, has a new look for its female range in a taller sleek shaped aluminium aerosol can designed by Beiersdorf and manufactured by Ardagh Group. The 3-year re-packaging process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.
Opposites attract: ‘Matte & Mirror Impact’ diversifies Ardagh Group’s finishings portfolio
Ardagh Group’s latest beverage can finishing, named ‘Matte & Mirror Impact,’ combines the trending combination of matte and glossy surfaces. A new ink compound is responsible for creating an eye-catching beverage packaging. The new finishing comprises a special admixture that can be used with any printable colour and creates matte effects on the otherwise glossy can surface.
Ardagh Group awarded ‘Innovative Glass Product 2017’ for preserve jar by the Glass Packaging Action Forum in Hamburg, Germany
The unique and innovative design of the GLÜCK jar has given the Friedrich Göbber Company its first sector award. The ‘Innovative Glass Product’ award is organised by Aktionsforum Glasverpackung (part of BV Glas, the German Glass Association), where judges selected the preserve jar as this year’s winner.
Ardagh Group Launches First 12oz Clear Beer Bottle on its BuyOurBottles Website
Ardagh Group, Glass – North America, a division of Ardagh Group and a leading producer of glass containers for the food and beverage industries in the United States, has announced the addition of a 12oz clear (flint) beer bottle to its BOB site. Manufactured in the U.S. using 100 percent and endlessly recyclable flint glass, the 12oz Clear Peak bottle with twist-off closure is now available for purchase on the site.
Ardagh Group are only U.S. glass container manufacturer to earn energy star certifications
Ardagh Group, Glass – North America, a division of Ardagh Group and a leading producer of glass containers for the food and beverage industries in the United States, was awarded three Energy Star® plant certifications for superior energy performance from the Environmental Protection Agency (EPA) – the only U.S. glass container manufacturer to earn this recognition.
Ardagh embraces "Crossover Innovation" to create high definition glass embossing
Technology traditionally used in the chocolate industry has been adapted by Ardagh’s Design Team to create differentiation through high definition glass embossing, adding textures and feature enhancement to a standard never seen before in glass packaging.
- Jo Webb
- Brand Launch
- Created 06 Sep 2019
- Modified 10 Sep 2019
- Hits 54