If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Together, we help label converters overcome RFID market entry obstacles

    Quick Contact
    • Avery Dennison
    Together, we help label converters overcome RFID market entry obstacles
    Europe, Benelux, The Netherlands, France, Switzerland, France, Primary Packaging, Bottles, Bottles - Roll On, Secondary Packaging, Labels, Active, Smart Packaging, RFID Tracking, Machinery

    To accommodate easier market access for label converters, looking to offer RFID conversion solutions to their customers, Avery Dennison and French converting equipment manufacturer SMAG Graphique have joined forces.

    As part of this partnership, Avery Dennison’s customers can visit SMAG Graphique’s showroom in Savigny sur Orge (France). Here the machine manufacturer showcases its dedicated RFID inserting machines for roll to roll RFID insertion and encoding.

    Label converters who are new to conversion of RFID labels, will receive full technical and operational training from SMAG Graphique to help achieve maximum efficiency and yield. SMAG Graphique can also support label converter with the production of their first order of RFID enabled labels based on Avery Dennison RFID inlays.

    Jordi Baeta, market development manager RFID EMEA at Avery Dennison comments: “This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers. In our RFID Innovation Center in the Netherlands, converters can experience first-hand how intelligent labels are improving efficiency in manufacturing and commerce across many industries, take part in live demonstrations, meet our RFID experts and get hands-on experience with the technology of tomorrow.

    While in SMAG’s showroom they can experience how our RFID products are inserted in their printed labels.”

    Stéphane Rateau, general manager at SMAG Graphique, adds: “Together with Avery Dennison, we can now offer converters a comprehensive end-to-end primer on how they can grow their business by adding RFID solutions to their service offering.”

    Under this partnership, Avery Dennison and SMAG Graphique will also team up during several RFID industry events. Including on 20-21 November, at Avery Dennison’s RFID Master Academy where SMAG Graphique will provide a live demonstration of their RFID inserters at Avery Dennison’s European head offices in Oegstgeest.

    For more information visit: label.averydennison.com/eu/en/home/products/intelligent-labels/visit-us.html.

    See also

    Avery Dennison partners with Tosca to save up to 800 tons of CO2 emissions from its european supply chain annually

    Avery Dennison Labels and Packaging Materials is partnering with Tosca, a global leader in reusable plastic packaging and pooling solutions for the supply chain. The partnership means Avery Dennison LPM is aiming to switch a substantial portion of its product distribution across the continent to plastic pallets with a goal to save over 800 tons of CO2 emissions from its European supply chain annually.

    Avery Dennison opens Intelligent Label Solutions Lab in India

    Avery Dennison, a global leader in intelligent label solutions and the world’s largest ultra-high frequency radio-frequency identification partner, has officially opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

    Avery Dennison inspires designers, converters and brand owners with new award-winning ‘Black & White’ inspirational envelope

    A collaboration of Avery Dennison with Italian design agency Smith Lumen and Italian printer Rotas Italia has resulted in an award-winning design project in wine & spirits. Converters, designers and brand owners are now being invited to receive their own copy of the ‘Black & White’ envelope, with its set of inspiring wine and spirits labels that follow a common design theme.

    Avery Dennison Advanced Adhesives portfolio improves performance, productivity and sustainability

    Under the theme 'a grip on any challenge', Avery Dennison is launching an Advanced Adhesives portfolio that expands converters’ options with four new adhesive choices - including a clear non-yellowing hotmelt adhesive for chilled food applications; a reclosure adhesive with high solvent resistance for household wipes; a compostable adhesive for fruit and vegetable packaging; and a heat-activated adhesive for automotive textile labelling.

    • Company News
    • English
    • Modified 26 Nov 2018
    • Hits 1097
    Adequate Packaging
    NF Beauty Group
    Webpackaging